Sabine Heller

Sabine Heller is the President of jet-set travel community ASMALLWORLD. She has also been a contributor for various publications including Paris-based Purple Fashion Magazine, Italian Vogue, and Tatler. As a brand strategist, she has worked with Harry Winston, Felix Rey, Erickson Beamon Jewelry, Restoration of the Monarchy, Robert Burke Associates, and Company 81. And not only does she know how to get her brands on the cover of magazines, she’s been on a cover herself! She graced the front of Brandweek as their Guerilla Marketer of the Year in 2004.

Where were you born ?
New York
How long in New york:
Off and on my whole life
Union Square
President, ASMALLWORLD; Contributor, Vogue Italia and Purple Fashion
Favorite Restaurant:
Best Sushi:
Sushi Yasuda
Best Ethnic Food:
Meskerem (Ethiopian)
Best Italian:
La Pizza Fresca
Best place for late night dining:
Any of the Blue Ribbon restaurants
Best dessert:
Crispy Banana Roll at Lovely Day
Best place for a romantic date:
Best Sunday brunch:
Hautest Club/Lounge:
The Bunker Club, the Boom Boom Room (Top of the Standard) or Southside.
Best place for a power business meeting:
The SoHo House
All-around favorite spot in New york:
Central Park
If you have out of town guests, which hotel would you recommend?
The Standard
Favorite shopping venue/boutique:
Zero+ Maria Cornejo
Best place to buy Jewelry/Watches:
Fenton Fallon
Best Spa:
Bliss SoHo
Favorite Charity Event:
Whitney Museum Art Gala
Favorite Cultural Event:
TriBeCa Film Festival
Favorite Cultural Institution:
International Center for Photography
Best Aspect of New york:
Its diversity!
Best Steakhouse:
Peter Luger Steakhouse
Best Pizza:
Joe’s Pizza on Bleecker
Best Lunch:
Jean Georges
Best Gym/Athletic Facility:
Chelsea Piers
Best Massage:
Spring Wellness Center in Chinatown
Best Limousine/Driving Service:
Pedi -Cabs
Best Museum/Exhibit:
Favorite historic/legendary place to see or explore:
The Cloisters
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