Sabine Heller is the President of jet-set travel community ASMALLWORLD. She has also been a contributor for various publications including Paris-based Purple Fashion Magazine, Italian Vogue, and Tatler. As a brand strategist, she has worked with Harry Winston, Felix Rey, Erickson Beamon Jewelry, Restoration of the Monarchy, Robert Burke Associates, and Company 81. And not only does she know how to get her brands on the cover of magazines, she’s been on a cover herself! She graced the front of Brandweek as their Guerilla Marketer of the Year in 2004.
Where were you born ?
How long in New york:
Off and on my whole life
President, ASMALLWORLD; Contributor, Vogue Italia and Purple Fashion
Best Ethnic Food:
La Pizza Fresca
Best place for late night dining:
Any of the Blue Ribbon restaurants
Crispy Banana Roll at Lovely Day
Best place for a romantic date:
The Bunker Club, the Boom Boom Room (Top of the Standard) or Southside.
Best place for a power business meeting:
The SoHo House
All-around favorite spot in New york:
If you have out of town guests, which hotel would you recommend?
Favorite shopping venue/boutique:
Zero+ Maria Cornejo
Best place to buy Jewelry/Watches:
Favorite Charity Event:
Whitney Museum Art Gala
Favorite Cultural Event:
TriBeCa Film Festival
Favorite Cultural Institution:
International Center for Photography
Best Aspect of New york:
Peter Luger Steakhouse
Joe’s Pizza on Bleecker
Best Gym/Athletic Facility:
Spring Wellness Center in Chinatown
Best Limousine/Driving Service:
Favorite historic/legendary place to see or explore: