Haute Event: Banana Republic Wildblue Fragrance Launch

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On Wednesday May 30th, 2012 I attend Banana Republic’s launch party for it’s newest fragrance Wildblue at The Standard Hotel East Village.

The launch party took place in the exclusive penthouse atop of the hotel featuring the most breath taking views of Manhattan. VIP guests enjoyed champagne, wine and gourmet bites. Wildblue is the perfect summer scent for the fashion forward man. The light and crisp scent has notes of White Tea, Beach Cedar, Aromatic Sage among others.

“The optimism of a beautiful, blue American sky is the inspired feeling behind Wildblue,” says Banana Republic Creative Director & EVP, Simon Kneen. “This scent is for the confident man ready to take on the world.”

Wildblue is available exclusively in all Banana Republic stores nationwide and retails for $45. For more information visit bananarepublic.gap.com.

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Photo Credit is Billy Farrell

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