Haute Event: Banana Republic Wildblue Fragrance Launch
On Wednesday May 30th, 2012 I attend Banana Republic’s launch party for it’s newest fragrance Wildblue at The Standard Hotel East Village.
The launch party took place in the exclusive penthouse atop of the hotel featuring the most breath taking views of Manhattan. VIP guests enjoyed champagne, wine and gourmet bites. Wildblue is the perfect summer scent for the fashion forward man. The light and crisp scent has notes of White Tea, Beach Cedar, Aromatic Sage among others.
“The optimism of a beautiful, blue American sky is the inspired feeling behind Wildblue,” says Banana Republic Creative Director & EVP, Simon Kneen. “This scent is for the confident man ready to take on the world.”
Wildblue is available exclusively in all Banana Republic stores nationwide and retails for $45. For more information visit bananarepublic.gap.com.
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your inbox once a week? Sign up for our newsletter.
Photo Credit is Billy Farrell
Related Articles
Alex Chinneck’s Surrealist Sculptures Have Taken Over the House of Dior in New York and Beverly Hills
Dior partners with British artist Alex Chinneck on surrealist window displays at the House of Dior New York and House of Dior Beverly Hills.
Raffles Hotels & Resorts Is Partnering With Raf’s for an Exclusive Pop-Up Dining Series in Paris, Boston & London This Summer
Raffles Hotels & Resorts partners with New York’s Raf’s restaurant for three exclusive dining residencies in Paris, Boston, and London.
Acqualina Resort Celebrates 20 Years of Luxury, Tradition, and Unforgettable Miami Experiences
Acqualina Resort celebrates its 20th anniversary with a spectacular Miami event honoring luxury, tradition, and hospitality.
Cannes Lions 2026 Introduces the Creative Brand Lion and Goes All-In on AI
Cannes Lions 2026 launches the Creative Brand Lion while expanding AI, Creative Data, and Retail Media awards.
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Latest Stories
Trending Articles
Related Articles
Alex Chinneck’s Surrealist Sculptures Have Taken Over the House of Dior in New York and Beverly Hills
Dior partners with British artist Alex Chinneck on surrealist window displays at the House of Dior New York and House of Dior Beverly Hills.
Raffles Hotels & Resorts Is Partnering With Raf’s for an Exclusive Pop-Up Dining Series in Paris, Boston & London This Summer
Raffles Hotels & Resorts partners with New York’s Raf’s restaurant for three exclusive dining residencies in Paris, Boston, and London.
Acqualina Resort Celebrates 20 Years of Luxury, Tradition, and Unforgettable Miami Experiences
Acqualina Resort celebrates its 20th anniversary with a spectacular Miami event honoring luxury, tradition, and hospitality.
Cannes Lions 2026 Introduces the Creative Brand Lion and Goes All-In on AI
Cannes Lions 2026 launches the Creative Brand Lion while expanding AI, Creative Data, and Retail Media awards.
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events