Haute Event: Banana Republic Wildblue Fragrance Launch
On Wednesday May 30th, 2012 I attend Banana Republic’s launch party for it’s newest fragrance Wildblue at The Standard Hotel East Village.
The launch party took place in the exclusive penthouse atop of the hotel featuring the most breath taking views of Manhattan. VIP guests enjoyed champagne, wine and gourmet bites. Wildblue is the perfect summer scent for the fashion forward man. The light and crisp scent has notes of White Tea, Beach Cedar, Aromatic Sage among others.
“The optimism of a beautiful, blue American sky is the inspired feeling behind Wildblue,” says Banana Republic Creative Director & EVP, Simon Kneen. “This scent is for the confident man ready to take on the world.”
Wildblue is available exclusively in all Banana Republic stores nationwide and retails for $45. For more information visit bananarepublic.gap.com.
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your inbox once a week? Sign up for our newsletter.
Photo Credit is Billy Farrell
Related Articles
Blacklane’s World Cup Chauffeur Service is the Ultimate Luxury
Blacklane’s professional chauffeur service covers all 13 World Cup 2026 host cities across the U.S., Canada, and Mexico.
‘Not Suitable for Work’ Shows How Gen Z Yearns For A Modern Day ‘Friends’
Gen Z has been asking for a new Friends for years, usually loudly, always online, and with the specific energy of a generation that grew up watching reruns of a show set in apartments they will never afford in a city that has since priced them out entirely. The demand is real even if the […]
The Artist, Archive & Atelier: Inside Jonathan Anderson’s Dior Haute Couture FW26
Jonathan Anderson’s second Haute Couture collection for Dior — shown during Paris Couture Week — takes sculptor Lynda Benglis as its muse.
Why Does Every Man Want to Be a DJ?
He thinks he’s the next John Summit. You know someone like this. Maybe has a perfectly respectable job or maybe he’s unemployed hoping that his 3am set at the local bar is going to take him to the top of the charts. He has a group chat with his frat brothers, opinions about house music, […]
The Equestrian Events Worth Traveling For This Summer
Horse racing has always been about more than the race. It is about the hat, the garden party, the glass of champagne held in exactly the right way, and the specific thrill of watching something genuinely extraordinary happen at speed. This summer, the equestrian calendar is delivering all of that and then some, with a […]
Matthieu Blazy Turned Gabrielle Chanel’s Fairy Tales Into Haute Couture
Matthieu Blazy’s second Haute Couture collection for Chanel — shown July 7 in Paris — draws from fairy tales and Gabrielle Chanel’s library.
Latest Stories
Trending Articles
Related Articles
Blacklane’s World Cup Chauffeur Service is the Ultimate Luxury
Blacklane’s professional chauffeur service covers all 13 World Cup 2026 host cities across the U.S., Canada, and Mexico.
‘Not Suitable for Work’ Shows How Gen Z Yearns For A Modern Day ‘Friends’
Gen Z has been asking for a new Friends for years, usually loudly, always online, and with the specific energy of a generation that grew up watching reruns of a show set in apartments they will never afford in a city that has since priced them out entirely. The demand is real even if the […]
The Artist, Archive & Atelier: Inside Jonathan Anderson’s Dior Haute Couture FW26
Jonathan Anderson’s second Haute Couture collection for Dior — shown during Paris Couture Week — takes sculptor Lynda Benglis as its muse.
Why Does Every Man Want to Be a DJ?
He thinks he’s the next John Summit. You know someone like this. Maybe has a perfectly respectable job or maybe he’s unemployed hoping that his 3am set at the local bar is going to take him to the top of the charts. He has a group chat with his frat brothers, opinions about house music, […]
The Equestrian Events Worth Traveling For This Summer
Horse racing has always been about more than the race. It is about the hat, the garden party, the glass of champagne held in exactly the right way, and the specific thrill of watching something genuinely extraordinary happen at speed. This summer, the equestrian calendar is delivering all of that and then some, with a […]
Matthieu Blazy Turned Gabrielle Chanel’s Fairy Tales Into Haute Couture
Matthieu Blazy’s second Haute Couture collection for Chanel — shown July 7 in Paris — draws from fairy tales and Gabrielle Chanel’s library.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events