Haute Event: Young Hollywood Joins Swatch at Art Rules Awards

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On Friday, May 11, Swatch and the TTR World Snowboard Tour held a star-studded awards ceremony at the Royal/T Gallery Swatch Pop-Up Shop in Los Angeles to announce the winner of their Swatch Art Rules Design Contest.

Krysten Ritter (Don’t Trust the B…In Apt. 23), Janina Gavankar (True Blood), Ashley Madekwe (Revenge), Shannon Elizabeth (American Reunion), Drew Roy (Falling Skies) Booboo Stewart (Twilight Series), Pooch Hall( The Game), Angela Simmons (designer/actress) and Caity Lotz (actress), joined guests to watch as pro longboard surfer and Swatch Proteam member Kassia Meador, and members of the Swatch team, award Marta Zarina-Gelze of Latvia the trophy for her winning watch design.

Following the ceremony, famed LA-based DJ, radio and TV host DJ Skee, spun hits and shared the stage with a surprise musical performance by Warren G.  Guests also checked out the latest Swatch collections at the Pop-Up shop, while mingling among the crowd and in the VIP room, and enjoying hors d’oeuvres, drinks and live entertainment.

Now in its third year, the Swatch Art Rules Design Contest has garnered massive awareness from artists and designers around the world.  More than 3,000 participants from 90 countries registered for the contest, and more than 1,300 design proposals were submitted.

The winner earns a chance to be part of an internationally recognized design project, for both the trophy and a matching Swatch New Gent watch.  The TTR World Tour special watch will be produced using the contest winner’s design and distributed worldwide in 2012-13.

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