Image: Getty Images for Tommy Hilfiger
To celebrate the opening of Asia’s largest Tommy Hilfiger store, actress Jessica Alba joined the designer in Tokyo for a special guest appearance.
Helping to opening the new flagship Tommy Hilfiger store in Tokyo, Alba posed for pictures with Tommy Hilfiger himself. As the face behind one of the world’s most successful fashion brands, Hilfiger, 61, wore a pair of fire engine-red pants emblazoned with a slew of thick black racing stripes on the bottom along with a suit jacket, tie and a pair of glossy burgundy loafers.
Alba’s husband, Cash Warren, and Hilfiger’s wife Dee were also in attendance and posed for photos at the opening. The 11,000-square-foot store is located at the intersection of two of the city’s busiest streets and features antique canoes, an authentic New York fire escape, vintage metal signs and leather wrestling benches.
Hilfiger said, “We’ve been in this marketplace for 25 years and we’ve been known to be a casual sportswear company. Now we’re bringing the entire lifestyle to Japan.” He also noted that he admires the Japanese people’s way of building an identity out of experimenting with fashionable trends.
“I think the Japanese people are more daring because they’re not afraid to wear pattern with pattern. They’re not afraid of color so that’s exciting to us,” he said.
Variations on traditional Tommy Hilfiger varsity jackets, cricket sweaters and polo shirts will all be unveiled in store. A special “retro range” has also been created for the growing Japanese market.