Levi’s®, the San Francisco-based denim icon that started the industry, presented it’s first global collection at NYC Fashion week.
The American Classic showed refined and tailored looks from its Fall/Winter 2012 collection, built around classic and refined styles with sharp clean aesthetics which were tailored to perfection. The designs were inspired by the idea of craftsmanship, honesty and authenticity – honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.
“Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi’s® brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.
As part of Levi Strauss & Co.’s profits through principles approach, sustainability is embedded throughout the collection with the use of Water<LessTM techniques and sustainable finishes playing a prominent role this season.