Last night, hundreds showed up to celebrate ABSOLUT, the iconic vodka brand as it debuted its Pop-Up Gallery in the heart of Wynwood, with lead exhibitor and Haute Living favorite, Mr. Brainwash.
With a legacy of creative collaborations, ABSOLUT presented party goers with a custom, traveling outdoor installation that serves as a blank space for artists, musicians and bartenders to create the exceptional. From global icon Mr. Brainwash to celebrated up-and-coming local Miami artists, the space will literally be transformed into art itself by some of the most noted artists of today.
As the lead exhibitor and “curator” of the pop-up gallery space, Mr. Brainwash kicked off the night creating unique, limited-edition pieces inspired by the ABSOLUT bottle and other staples of pop culture conversation.
For more on the Best of Basel, check out Haute Living’s What’s Haute: Guide to art Basel 2011