Ship ahoy! Sebago has docked and simply to outfit you in the latest summer garb in preparation for your high seas adventures. Through the visionary mind of designer and trend blogger Ronnie Fieg, Sebago presents a brief stint at Fred Segal in Santa Monica.
Pop-up no longer just applies to youthful books. Brands are now using them as evanescent marketing ploys where kiosks are assembled and taken down in a matter of days, weeks, or months. The traveling retail stores are ingenious maneuvers for brands to be seen by unlikely eyes and inject new products into their markets.
This particular shop will offer classic, seafaring Americana footwear from Docksides and Spinnaker parallel to Sebago’s collaboration with Mr. Fieg for spring/summer 2011, with such styles as the Abenaki, a take on the iconic Dockside with a fun and sophisticated fringe that wraps the show and retails for $110. The capsule collection is limited to 300 pairs produced from the highest quality material and hand-sewn details.
The shop-in-shop remains open to the public throughout May 2011.