The Napa Valley Vintners association recently launched a brand new Web site, PremiereNapaWines.com. The non-profit organization is dedicated to promoting and protecting the vineyards of the Napa Valley.
In 1997, the wineries of Napa Valley Vintners joined together to create Premiere Napa Valley, an original brand that would offer only the most unique wines that would be only be sold at auction to restaurateurs and wine retailers. Premiere Napa Wines has since become organization’s signature program, and still only creates one-of-a-kind wines that are produced in lots of no more than 240 bottles. The wines are some of the best in quality, innovation and creativity from some of Napa Valley’s top winemakers. “We didn’t know how worthwhile this program would become for Napa Valley’s recognition nor how incredible the unique wines would become over the years,” said Dan Duckhorn of Duckhorn Vineyards and one of Premiere Napa Valley’s co-founders. The vintners continue to perfect the quality and creativeness of their wines. Each lot (five, 10 or 20 cases) is sold to only one buyer, adding to the exclusivity of the lots.
“Today no world class cellar is complete without Premiere Napa Valley wines. And the smart collector will be looking at futures on this website,” said Michael Honig of Honig Vineyard and Winery. The new site tells the story behind each wine and enables users to easily search through their wine portfolio by seller, year, appellation, grape variety, and state. You can also pre-purchase 2011 wines and view profiles on each wine, winemaker, and purchasers and contact trade attendees who can bid on the wines on your behalf. “You might say it’s akin to a dating site — matching great wine to great cellars,” said Jeff McBride of Stag’s Leap Wine Cellars.
You can also view interviews with winemakers, learn about the organization’s vineyards, wines and all of the groups that are involved with making Premiere Napa Valley wines. It’s really a one-stop shop for all things related to the brand, and a must-visit for any true wine connoisseur.