When Ferrari Chairman Luca Cordero di Montezemolo first saw the new SRT Viper, first he was speechless and later full of praise.

As one of the world’s most powerful conglomerates, LVMH is the maker of numerous high-end brands including Louis Vuitton and Moet & Chandon.

The 24th Annual Vintage Bouquet Food and Wine Event was held this past weekend on a beautiful, sunny day at the historic 16-acre Greystone Mansion in Beverly Hills – the largest family estate in the history of Beverly Hills.

After 5 Weeks, and 32 Top Watches, Audemars Piguet has been named the Official Winner of the First Annual Timepiece Madness!

Fresh food is hard to find now a days, I recently saw “Food Inc.” and my innocence to the meat grinding, mutated chicken developing, e coli ravaged world of modern day food was forever taken. But there are still pockets of hope in the United States for fresh unprocessed food. The Oakville Grocery in Napa Valley recently underwent renovation and will reopen on May 22, offering fresh food from local California farmers, artisans and purveyors.

Carey Mulligan, honorary Co-Chair at the Met radiated a show-stopping a newlywed glow with AMOREPACIFIC.

After “I’ll Have Another” won the Kentucky Derby on Saturday May 5, the only thing left to do was pop bottles in celebration of the 138th running of the “greatest two minutes in sports.” And what was the bubbly of choice? One that is synonymous with winning, none other than Moet & Chandon the official champagne partner of the derby.

The fashionable set of San Francisco were all busy all week in preparation of some serious fashion royalty's arrival. Details and pictures inside.

On May 8, 2012 at 6:30 pm, the Exploratorium located at 3601 Lyon St. will kick off its evening with the 35th Annual Awards Dinner to honor several individuals that have inspired many for some time now. The fundraiser will be held within the Palace of Fine Arts where the Exploratorium will take a walk down memory lane from 1977 with ninety past recipients who have been honored with such wonderful accolades as the Public Understanding of Science Award, the Educator’s Award or the Director’s Award.

Luxury shoemaker Nicholas Kirkwood opened a new 140-sqm boutique in New York’s Meatpacking District. Located on Washington Street, the shop features elements of the design concept seen in the brand’s recently opened Mayfair, London flagship store.

Hélio Castroneves has already won three Indy 500s, but the superstar doesn’t seem to be slowing down.

Global superstar Beyonce has added a fourth show to her memorial day weekend concerts at the all new luxurious Revel Resort's Ovation Hall on Memorial Day, Monday May 28th

French Blue in downtown St. Helena, CA has announced it will officially open its doors on May 29. Calling the historic Vanderbilt building home, French Blue gets its name from the signature blue entry doors that have been a staple of the Vanderbilt for over 50 years.

The W South Beach Hotel and Residences played host to one of the hautest events to kick off the summer; a fete created by Russell Simmons’ Diamond Empowerment Fund alongside sponsoring parties including Haute Living, Bombay Sapphire and Ride Centric.

Over 300 UNICEF supporters gathered for this annual event to review UNICEF’s accomplishments over the past year.

The Hard Rock Hotel hosted the 2012 Supercross Championship over the weekend.

Emmy-award winning actor and producer Kelsey Grammer, the same an who played Dr. Frasier Crane on “Cheers” and “Frasier”, just purchased a $6.5 million Mediterranean mansion in Beverly Hills, Calif.

On Friday, May 4, at the Hollywood Roosevelt Hotel, Generosity Water hosted its 4th annual “Night of Generosity Gala” to benefit the charity and raise awareness for the often-overlooked crisis.