Photo Credit: LOREAL COMMERCIAL
Everybody loves a great comeback story especially when it involves actress Winona Ryder who made her debut back to Hollywood in the Netflix fan-favorite Stranger Things. But nothing solidifies Ryder’s triumphant comeback quite like a L’Oreal Paris endorsement.
Using Ryder to illustrate their new Elvive Hair Care line, the ad also suggestively cosigns Ryder’s comeback to Hollywood since her last triumphant role in 1999’s box office hit Girl Interrupted with Angelina Jolie.
“Everyone loves a comeback,” reads the text on the commercial, “Damaged hair deserves one too.”
The L’Oreal Paris commercial shows Ryder wearing a gown in her dressing room with long, shiny, and bouncy healthy hair rehearsing her lines before stepping out on stage. Aiming to create an emotional response, Roman Coppola, director of the commercial, was definitely successful.
Thank you, @Loreal for an ad that tells the right story – because hair is so much more than shiny, photoshopped flips for a camera.
Real women need their hair to work as hard as they do. https://t.co/r0IkFngvYz
— Kayla Izard (@KaylaIzard) January 29, 2018
And….
Seeing winona ryder in a loreal commercial like pic.twitter.com/AePYAHdXD9 — namjoon trash (@hxpelesslands) January 14, 2018
“We thought it would be great to celebrate timely comeback stories about women who are back on top of the world. And there was nobody better to start with than Winona Ryder,” Sean Bryan, the co-chief creative officer of the advertising agency McCann, told AdAge.