Mark Cuban Is Opening A Luxury Movie Theater In NYC


As the landscape for luxury residences reaches a heightened competitive state, buildings are pulling out all of the stops to lure in new tenants. The Bjarke Ingels’ designed 709-unit rental building Via 57 West is doing just that. You may know the Danish architect for his work on the Google North Bayshore headquarters (co-designed with Thomas Heatherwick) and design of the new Two World Trade Center building. The modern and architectural style that Ingels’ has become so famous for is what you can expect at Via 57 West, only this time the building will be bursting with high-end amenities you’d be hard pressed to find anywhere else.

A courtyard in the midst of Via 57 West will have a swimming pool, gold simulator, and a state-of-the-art, eight-screen movie theater brought to you by Mark Cuban and Todd Wagner. The Shark Tank star and Wagner (who co-owns 2929 Entertainment with Cuban), have developed a 30,000-square-foot theater that will make a new home in a 45,000 square foot retail space on the ground-floor at Via. The Landmark Theatre will feature luxury touches like leather reclining seats, a light tube display, a private bar for special events and laser projection technology. American Kennel Club’s dog-care center and a location from Livanos Restaurant Group will also open up shop at the new luxury residence.

The Durst Organization owns the entire 57 WEST mixed-use development, covering the area from West 57 to 58th Street and 11th to 12th Avenues. The Landmark Theatre is expected to open in the spring of 2017.

Jonathan Durst, President the organization, said in a release: “The 57 WEST superblock has been an enormous catalyst for Manhattan’s Far West Side. This area was in dire need of a great movie theater. We are thrilled to bring an iconic, storied theater name like Landmark Theatres to the thousands of residents, workers and tourists flocking to the area. Landmark is more than a theater, it is a cultural amenity and meeting place for our creative community and the film industry in New York City.”