Matthew Williamson Targets E-Commerce
British designer Matthew Williamson announced plans to close the company’s London store in a series of moves set to push the brand in a new and more exciting direction. The news comes amidst shake-ups to boost the designer’s online presence and license-based operations.
“As we celebrate our eighteenth year in the business, it’s really exciting to be able to rethink our company and set new ideas in place,” said Williamson and fellow company founder Joseph Velosa to Vogue. “Over the years the industry and consumers have changed and we’re keen to address and respond to that. The aim is to refresh what’s there and create a lifestyle brand that we’re both truly proud of both creatively and commercially,” they added. New plans for the brand include a website e-commerce launch in 2016, whilst the physical Bruton Street store in London will close this summer. Williamson does still want to have a bricks and mortar presence though, and will be relocating to another central locale within the capital, which will act as both a showroom and an appointment-only space for his online clientele.
Responding to customers’ immediate purchase mentality has contributed in large to Williamson’s restructuring plans, and especially to his move into e-commerce, which will see his collections sold exclusively online direct to the customer season by season. “Our online success can be traced to our focus on delivering product with love and attention – that personal offline relationship that can often be overlooked in e-commerce,” explained business director Rosanna Falconer, who was previously the brand’s digital strategist. And after almost two decades in the business it’s little wonder that Williamson is looking to change things up. In 2012 the designer closed his New York flagship and this latest move on home territory indicates that some big and exciting shifts are in the pipeline for the label.
Related Articles
Clarins Brought Its Most Exciting Launch to Cannes Lions — Here’s What to Know
Clarins debuts its Cryo Plumping Lip Oil and Lip Oil Balm with exclusive Cannes Lions events, VIP guests, and immersive beauty experiences.
Candy Spinz: Quick‑Hit Slot Adventures für High‑Intensity Players
1. Quick‑Hit Thrills: Warum kurze Sessions rule Wenn Sie auf Candy Spinz landen, fällt sofort die Aufregung über schnelle Action ins Auge. Spieler, die Adrenalin suchen, stürzen sich oft direkt in eine Handvoll Spins, in der Hoffnung auf den Sofortgewinn oder einen Blitz des Jackpot‑Glücks. Kurzzeitige Spannungsphasen halten das Herz in Fahrt. Sofortiges Feedback ermöglicht […]
Chicken Road: Fast‑Fire Multiplier Madness para sa Mabilis na Panalo
Intro: Chicken Road Quick‑Fire Gameplay Ang Chicken Road ay isang bagong crash‑style na laro kung saan ang isang matapang na manok na bayani ay tumatalon sa isang traffic‑jammed na kalsada, at ang iyong trabaho ay magpasya kung magcocash out pagkatapos ng bawat mapanganib na hakbang o magpapalugi sa isang biglaang crash. Ang pangalan ng laro […]
Chicken Road: Fast‑Fire Multiplier Madness para sa Mabilis na Panalo
Intro: Chicken Road Quick‑Fire Gameplay Ang Chicken Road ay isang bagong crash‑style na laro kung saan ang isang matapang na manok na bayani ay tumatalon sa isang traffic‑jammed na kalsada, at ang iyong trabaho ay magpasya kung magcocash out pagkatapos ng bawat mapanganib na hakbang o magpapalugi sa isang biglaang crash. Ang pangalan ng laro […]
Merkur Bets Casino: Quick‑Fire Slots und Rapid‑Outcome Betting für den modernen Spieler
1. Snap‑Start Gaming bei Merkur Bets Wenn Sie sich bei Merkur Bets einloggen, fällt sofort das saubere, schnörkellose Layout auf, das eine schnelle Entscheidungsfindung fördert. Die Benutzeroberfläche ist so gestaltet, dass Sie schon drehen oder eine Wette platzieren, bevor Sie die Willkommensnachricht fertig gelesen haben. Der Ruf der Marke für Geschwindigkeit ist deutlich sichtbar: ein […]
Sevenplay Casino: Quick‑Hit Thrills for the Fast‑Laced Player
1. The Pulse of a Short‑Intensity Session When the clock starts ticking, the Sevenplay casino screen lights up with a promise: instant action, rapid results, and a chance to pocket a win before you even realize the day’s over. For gamers who thrive on a rapid feed of outcomes, the platform delivers straight to the […]
Latest Stories
Trending Articles
Related Articles
Clarins Brought Its Most Exciting Launch to Cannes Lions — Here’s What to Know
Clarins debuts its Cryo Plumping Lip Oil and Lip Oil Balm with exclusive Cannes Lions events, VIP guests, and immersive beauty experiences.
Candy Spinz: Quick‑Hit Slot Adventures für High‑Intensity Players
1. Quick‑Hit Thrills: Warum kurze Sessions rule Wenn Sie auf Candy Spinz landen, fällt sofort die Aufregung über schnelle Action ins Auge. Spieler, die Adrenalin suchen, stürzen sich oft direkt in eine Handvoll Spins, in der Hoffnung auf den Sofortgewinn oder einen Blitz des Jackpot‑Glücks. Kurzzeitige Spannungsphasen halten das Herz in Fahrt. Sofortiges Feedback ermöglicht […]
Chicken Road: Fast‑Fire Multiplier Madness para sa Mabilis na Panalo
Intro: Chicken Road Quick‑Fire Gameplay Ang Chicken Road ay isang bagong crash‑style na laro kung saan ang isang matapang na manok na bayani ay tumatalon sa isang traffic‑jammed na kalsada, at ang iyong trabaho ay magpasya kung magcocash out pagkatapos ng bawat mapanganib na hakbang o magpapalugi sa isang biglaang crash. Ang pangalan ng laro […]
Chicken Road: Fast‑Fire Multiplier Madness para sa Mabilis na Panalo
Intro: Chicken Road Quick‑Fire Gameplay Ang Chicken Road ay isang bagong crash‑style na laro kung saan ang isang matapang na manok na bayani ay tumatalon sa isang traffic‑jammed na kalsada, at ang iyong trabaho ay magpasya kung magcocash out pagkatapos ng bawat mapanganib na hakbang o magpapalugi sa isang biglaang crash. Ang pangalan ng laro […]
Merkur Bets Casino: Quick‑Fire Slots und Rapid‑Outcome Betting für den modernen Spieler
1. Snap‑Start Gaming bei Merkur Bets Wenn Sie sich bei Merkur Bets einloggen, fällt sofort das saubere, schnörkellose Layout auf, das eine schnelle Entscheidungsfindung fördert. Die Benutzeroberfläche ist so gestaltet, dass Sie schon drehen oder eine Wette platzieren, bevor Sie die Willkommensnachricht fertig gelesen haben. Der Ruf der Marke für Geschwindigkeit ist deutlich sichtbar: ein […]
Sevenplay Casino: Quick‑Hit Thrills for the Fast‑Laced Player
1. The Pulse of a Short‑Intensity Session When the clock starts ticking, the Sevenplay casino screen lights up with a promise: instant action, rapid results, and a chance to pocket a win before you even realize the day’s over. For gamers who thrive on a rapid feed of outcomes, the platform delivers straight to the […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events