Tommy Hilfiger and Zooey Deschanel celebrated the debut of their fashion collaboration To Tommy, From Zooey with a haute event last night atop the London West Hollywood.
A slew of friends and celebrity fans alike turned out for the hotly anticipated design debut, including Deschanel’s New Girl co-stars Max Greenfiel, Lamorne Morris and Eva Amurri Martino, as well as Jennifer Morrison, Malin Akerman, Tony Hale, Peter Facinelli, Ally Hilfiger & Steve Hash, James Van Der Beek, Brian Geraghty, Ioan Gruffudd and wife Alice Evans, Lauren Cohan, Alanna Masterson, Ari Gaynor, Angie Harmon, Jordana Brewster, Rodrigo Santoro, DJ Mia Moretti and designer George Esquivel.
The guests sipped cocktails and checked out the capsule collection of dresses and accessories designed by both Hilfiger and Deschanel.
During the event, the London Rooftop featured specialty décor inspired by prints from the To Tommy, From Zooey capsule collection. Screens throughout the space played videos from the collection’s dedicated advertising campaign featuring Zooey Deschanel, and DJ Zen Freeman provided music throughout the evening.
The spirited collection of 16 dresses and accessories in a signature Tommy palette of red, white and blue were designed by Tommy and Zooey using her signature style as inspiration. The flattering silhouettes range from classic coats and shirtdresses to specialty peek-a-boo styles, with prints hidden inside the pleats. Crisp, mod-shapes are combined with nautical touches—creating a look Deschanel calls “Modical” (not surprising for the gal who made “Adorkable” a thing). Bright and upbeat, To Tommy, From Zooey, captures the buoyant attitude of the sixties, the decade in which Hilfiger made his fashion debut and from which Deschanel draws much of her fashion inspiration.
The collection will be available on macys.com and tommy.com on April 10 and in select Macy’s and Tommy Hilfiger stores on April 14.
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