Virgin Galactic Auctions $300,000 Seat To Space For Baptist Health
Virgin Galactic has taken philanthropy to new heights…literally. Virgin’s founder, Sir Richard Branson, made available a seat into outer space for today’s “The Pulse of Innovation” benefit for Baptist Cardiac & Vascular Institute.
The seat, which sold at the live auction for $300,000, was offered in appreciation of the Institute’s doctors, who performed a life-saving cardiovascular treatment on Branson’s wife, Lady Joan Branson. Proceeds from the auction will go toward Baptist Health’s $100 million building and technology expansion. Among new programs planned by the Institute is a National Center for Aneurysm Therapy, a Center for Advanced Endovascular Therapy and a Center for Structural Heart Therapy.

“I have been married 38 years and I hope to be married another 38 years. Today I am thanking Baptist Cardiac & Vascular Institute for saving my wife’s life,” Branson said.
The winning bidders were Constance and Mike Fernandez, who also happened to be hosting the event at their Coral Gables Estates home. More than 70 guests paid $5,000 a seat to attend one of the most exciting social events of the season.
The plane’s first flight will be in April. The premier voyage will make Sir Richard, along with his children, Holly and Sam, the first private space travelers. Soon after, the 680-plus people who have already made the $250,000 down payment for seats will be able to take their turns. They’ll launch from the company’s “spaceport” in New Mexico and then climb to an altitude on 71,000 ft., where they’ll experience weightlessness.
Related Articles
The Peninsula New York Just Reminded Me What True Luxury Actually Is
Inside The Peninsula New York’s sweeping renovation, from redesigned suites to its the new Pen Top rooftop.
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Latest Stories
Trending Articles
Related Articles
The Peninsula New York Just Reminded Me What True Luxury Actually Is
Inside The Peninsula New York’s sweeping renovation, from redesigned suites to its the new Pen Top rooftop.
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events
