Leave it to the super-posh, longtime Anglophile Gwyneth Paltrow to bring some British sensibility to Los Angeles.
The Oscar-winning actress and business partner Gary Landesberg will give SoHo house a run for its money when they open the doors to an exclusive, members-only outpost of London’s tony the Arts Club in the former Hustler Store property on the Sunset Strip, which they purchased last spring. In case you’re wondering, yes, Paltrow is a member of the London club.
The Gensler-designed club will reside inside a nine-story building, with “vertical aluminum fins” that would “undulate and rotate along the building’s facade, although fixed in position,” as a filing with WeHo’s Planning Department elaborates, according to Wehoville.
The site also states that the 132,000-square-foot building will host a creative office space and a gallery on its first four floors, with the remaining upper floors devoted to the club. The fifth floor will contain a dining terrace, screening room and a gym; the sixth floor would house 15 guest rooms for members; the seventh floor would host an eatery, another terrace, and a lounge for members. On the eighth floor, there will be a “Japanese/Latino” restaurant. The club will also feature a glamorous rooftop, with a pool and another terrace. It will also offer an underground parking garage with room for 220 cars, which can be accessed from Hilldale Avenue.
As befits an exclusive, private club, the dues aren’t cheap: like its sister club in London, the West Hollywood Arts Club will cost $2,000 to join, and an additional $2,000+ per year.
Also, make sure to mind your P’s and Q’s: there is a strict no-swearing policy at Paltrow’s new club. So, in the words of Austin Powers, if you want to become a member, you better “zip it.com.”