Balmain to Design Virtual Duds For Kim Kardashian Video Game

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screen_shot_2016-02-03_at_9.53.00_amPhoto Credit: Instagram

It’s no secret that Balmain is a favored brand of Kim Kardashian...of the entire Kardashian-Jenner family, in fact. The reality starlet is such a fan of the luxury brand, however, that even her virtual self will be sporting the luxury threads in her mobile game, Kim Kardashian: Hollywood. 

According to WWD, the brand’s creative designer, Olivier Rousteing, has even created exclusive virtual designs for Kardashian’s app, which became available for purchase back in December. A few of his exclusive duds (price on point at $14.99) include a fringed handbag and pair of earrings. So what if you can’t really wear them?

The game, which launched in partnership with Glu Mobile, has already featured some of Rousteing’s designs—virtual manifestations of his fall 2015 ready-to-wear men’s and women’s collections had already been integrated into the game at its launch. The sky is the limit for the app in terms of fashion, as it’s been noted that, while Rousteing is the first designer to collaborate with the game, he certainly won’t be the last.

Rousteing, who also makes a virtual cameo on the game as the leader of the Balmain Army, tells WWD, The pieces are composed of opulent fabrics like velvet and fringe that recall design elements from the Fall 2015 RTW Balmain collection. While these products don’t current exist IRL, or in real life, it’s a possibility down the line.”

The fashion trade also reports that 20,000 players acquired at least one virtual piece of Balmain in its first month on the game.

Given that Kim K. favors so many fabulous fashion labels, don’t be surprised if you see brands like Alexander McQueen, Max Mara, Maison Martin Margiela, Jonathan Simkhai, Dolce & Gabbana, DKNY, Givenchy, Christian Louboutin, Tom Ford and Lanvin make appearances in her virtual reality one day in the future.

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