Fashion’s Night Out is returning to London this September under a new name — Vogue Loves Regent Street. The celebration of shopping in the capital will centre on one of the city’s busiest streets and will be hosted by the British edition of the magazine.
“We’re delighted to be celebrating Fashion’s Night Out for our seventh consecutive year, and as the centre of London’s retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street. We hope thousands of shoppers will once again join us to celebrate the street’s exciting mix of designer and high-street brands,” said Alexandra Shulman, editor-in-chief of British Vogue. “The retailers are delighted that Regent Street, ‘The Mile of Style’ and London’s premier shopping street, will be hosting Vogue Loves Regent Street as part of our Fashion and Design Month, having supported Fashion’s Night Out since its inception. Regent Street is synonymous with style, as the first purpose built shopping street in Europe and now home to international fashion brands including Burberry, Longchamp, Jaeger-LeCoultre, Hackett, Karl Lagerfeld, Coach, Aquascutum and Watches of Switzerland,” added Paul Lorraine, the general manager UK and president of the Regent Street Association.
Previously, Fashion’s Night Out has been held in cities such as Amsterdam, Istanbul, Seoul, Mexico City and Tokyo, with shoppers taking advantage of exclusive deals, competitions and various shopping experiences. The London event, taking part on September 10, will be a celebration of British fashion and style and will be held along the whole span of Regent Street, which stretches from Oxford Circus down to Piccadilly. Big names and small retailers, as well as independent stores and restaurants, are all taking part in the experience, set to be an exciting evening of fun and shopping for everyone involved.