Chopard, the renowned Swiss jewelry and watches brand, has announced that it will open its first High Jewelry boutique in the Middle East at the new Four Seasons Dubai hotel on Jumeirah Beach Road.
The store features a boutique design modeled by interior designer Thierry Despont showcasing plush interiors in creme and rich red tones. Showcased is an exclusive selection of Chopard’s Haute Joaillerie Collection designed by Caroline Scheufele, Chopard’s Co-President and Artistic Director.
“Dubai is a timeless, magical place – the backdrop to a sequence of spectacular moments and home to the world’s most stylish travelers,” said Scheufele. “Chopard at The Four Seasons’ will be a globally renowned destination where jewelry lovers and connoisseurs will be invited to discover Chopard’s unique creations in the most elegant of settings.”
The Haute Joaillerie collection is manufactured in the ateliers of Chopard, in Geneva. Collections displayed include the Animal World collection and the Red Carpet Collection, the latter which is a testimony to Chopard’s considerable talents in the field of Haute Joaillerie. Chopard loves actresses and with this in mind Scheufele created the first Haute Joaillerie Red Carpet collection in 2007. Ever since it has become a yearly tradition for Chopard to unveil the latest additions to this collection at the Cannes Film Festival. These one-of-a-kind models, crafted in the jeweler’s workshops, adorn stars each evening during the famous “mounting the steps” ritual. The romance between Chopard and the Cannes Film Festival has blossomed continuously since 1998, the year Chopard became the Official Partner of the world’s most renowned film festival. Each spring since 2007, Chopard offers a number of jewelry creations to match the number of Festival editions to date.
The brand has been retailed in the region since 1972 through Ahmed Seddiqi & Sons across the UAE.
For more information, visit www.chopard.com
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