Bentley Motors is taking the concept of “new car smell” up a notch by releasing its second collection of cologne, Bentley for Men Azure.
As arranged by haute perfumier Mathilde Bijaoui, the new fragrance is meant to pack a punch and get its wearer noticed, just as its automotive counterpart dominates the road.
Azure is described as “a powerfully expressive and complex fragrance.” It features a woody base with citrus and fruity top notes as well as aromas of pineapple, fresh citrus, violet, pimento, lavender, sage, tea, tonka bean and cashmere wood.
The bright shade of its Mediterranean blue bottle has the same form as the British company’s first cologne, Bentley For Men, with the elegant curves of the Bentley limousine transferred to the rounded silhouette of the bottle.
The new fragrance will become available first at Harrods UK on March 9 before being released globally at the end of March.