James Franco Stars in Gucci Campaign

Previous PostHaute 100 NY Update: Jerry Seinfeld is Highest-Earning Comedian of the Year
Next PostBillionaire Howard Hughes’ Former Crystal Bay Cabin Lists for $19.5M

Picture 97

James Franco just shot his first eyeglass campaign for Italian luxury brand, Gucci. In the new global ad, the writer/actor/director rocks the new Black Bamboo sunglasses, which are expected to hit stores in October.

The shades feature a metal 1970s-style aviator frame and are infused with bamboo on the bridge and wings of the glasses.

Franco was photographed by fashion photographers Mert Alas and Marcus Piggott.

connect with haute living National