Team Great Britain and Paralympic Great Britain athletes switched on London’s Regent Street Christmas lights on November 13.
Forty British Olympic and Paralympic athletes switched on the brand new light scheme on Regent Street, London, during a ceremony that began with a choral rendition of ’12 days of Christmas’ and featured a special performance of ‘Naughty’ by the cast of the Royal Shakespeare Company’s award-winning production, Matilda The Musical. The event also included Classic FM presenters John Suchet and Jamie Crick, trumpet soloist Tine Thing Helseth, all-female classical quintet The Masques, and renowned opera singer Noah Stewart who sang ‘Jerusalem’. The evening closed with a pyrotechnic display fro the Regent Street rooftops.
According to a press release, Olympic long jump medalist Greg Rutherford, gold medalist rower Helen Glover and Paralympic cycling couple Sarah and Barney Storey were among the 40 athletes who turned on the Christmas lights.
Celebratory tributes to the Olympic and Paralympic teams were hung from the sky and street gold filigree plaques told the story of the Twelve Days of Christmas. This is the first time the Regent Street Christmas Lights are displayed along the full length of the renowned shopping street, from Oxford Circus down to Piccadilly Circus and south down Regent Street in St. James’s.
Regent Street is known as one of the world’s premier shopping destinations and it is the home of the new world’s largest Burberry store, which has been described as the most technologically advanced high fashion store in Britain. Other flagship stores include Coach, Sebago and Superdry, along with stores such as Apple, Ferrari, Jaeger, Armani Exchange, Liberty, Russell & Bromley, Zara Home and more.
David Shaw, the head of the Regent Street Portfolio at The Crown Estate, said, “Regent Street’s Christmas lights switch-on this year will yet again signal the start of Christmas in the West End. With so many exciting brands joining Regeny Street, it really is the perfect place to celebrate the Christmas season. We are proud to be able to celebrate the achievements of Team GB and Paralympics GB in a culmination to an amazing year for London and the UK, and I’m proud that Regent Street can be at the heart of the celebrations.”