The new outpost will feature a shop-within-shop concept detailing Ann Taylor’s new fashion-forward attitude and with the intention to make the shopping experience a more intimate one. A soft, neutral palate of creams, silvers, and champagnes allow for consumers’ eyes to focus directly on the brilliant displays, including a center runway of mannequins clad in seasonal collections and vignettes of accessories purposely positioned.
Through the eyes of Lisa Axelson, Ann Taylor’s head of design, the collections have taken on a more bold and sophisticated edge a sense of style Katie Holmes, the brand’s face, easily exudes on a day to day basis. The company aimed to represent this in the design of the concept store from the interior to the facade as well as its location.
In honor of its launch, guests were treated to an evening of browsing and carousing with canapés and cocktails. The successful festivities were held on Wednesday, May 25 at the Seagate Beach Club located at the Seagate Hotel and Spa, 401 South Ocean Boulevard, Delray Beach.