The Colgate Optic White Beauty Bar kicked off with a bang this past weekend at 901 Salon in Los Angeles. A slew of celebs and tastemakers dropped by to for some VIP beauty treatments.

On Sunday afternoon at W Los Angeles – Westwood, E! News host Catt Sadler brought together her closest friends and colleagues to relax and kick off the summer season, and also celebrate her recent swim spread in Us Weekly Magazine.

If anyone who knows sexy, it’s Victoria’s Secret. Everyone’s favorite brand of unmentionables collaborated with luscious liquor brand, Hpnotiq at the rooftop of Mr. C’s Beverly Hills Hotel.

The editors of Rolling Stone Magazine definitely know how to throw a party for Oscar weekend. Young starlets came out to celebrate one of the biggest bashes of the year at Drai’s at the W. In order to breach the elevators that will take you to Hollywood heaven, you must be on general pop list, press list, celeb list, any list-and the only list I wanted to see was A-list.

A conglomerate of athletes and rappers can only mean one thing–NBA All Star Weekend! It hit Hollywood like a Mack truck; and I had the pleasure of standing in the press line of The Glam Glow Sports Lifestyle Event at Bliss Spa at the W Hollywood.