Haute Event: Colgate Optic White Beauty Bar With Nicky Hilton, Courtney Robertson and Maria Menounos

The Colgate Optic White Beauty Bar kicked off with a bang this past weekend at 901 Salon in Los Angeles.

A slew of celebs and tastemakers dropped by to for some VIP beauty treatments including Amber Lancaster, Ashley Tisdale, Audrina Patridge, Courtney Robertson, Farrah Abraham, Kathy Hilton, Janel Parrish, Jessica Hall, Jodie Sweetin, Maria Menounos, Nicky Hilton, Taylor Armstrong, and more.

Guests were treated to makeup consultations by celebrity makeup artists at the Colgate Opic White “Find You Best Smile” lipstick station as they learned about the perfect shade of color to enhance their pearly whites, received gel polish manicures by  SensatioNail, posed for photos in the Skintimate photo booth, checked out the latest fashions by Motel Rocks, learned about the new special edition Cetaphil Moisturizing Cream, and received the perfect tan by Fake Bake without any healthy risks, as they sipped on delicious signature cocktails made with UV 80 and UV Whipped and a Coffee-mate Natural Bliss Coffee Bar complete with sweet treats and decadent desserts.

Not that any of these swans needed make overs, but it’s still nice to be pampered from time to time.

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Photos By Todd Seligman