Alexandra Heckaman

Alexandra Heckaman is a self-proclaimed flâneur that enjoys all things pretty. A born and bred Californian, Alex studied business and visual communications at the University of San Diego and has a professional background in luxury marketing and multimedia arts. A lover of adventure and meeting new people, she made her way east to New York in early 2010 to experience the electric love of the concrete jungle. Since landing in the city, she has created an arts and lifestyle blog, NEWYORKPRETTY , designed a line of androgynous jewelry called THE/LINE and continues to lead creative marketing strategies for a New York-based art studio. When she’s not wandering the city taking photos or collecting vintage watches, you can find her discovering the underground energy that defines her new city.

Posts by Alexandra Heckaman

New York Pretty: Of Beauty and Being

The Chelsea gallery Cheim & Read is holding an exhibition of new work by the collaborative artists McDermott & McGough. The artists multi-dimensional work questions the nature of perception, identity and gender.

New York Pretty: January at MoMA PS1

Known for her works in video, photography, and feature-length film, this debut large-scale exhibition will feature works Nakadate has made over the last ten years. In all three media, including her early video works, the artist was invited into the homes of anonymous men to dance, pose, or even play dead in their kitchens, bedrooms and living rooms.

New York Pretty: Innovative Art Gallery Space fordPROJECT Launching This Month

Opening Uptown this month in the historic Warren and Wetmore Building on 57t Street ­­is the fordProject, an independent extension of the Ford modeling agency, which is treading into a new type of runway. The fordProject is an exclusive gallery space that will be displaying site-specific programs, innovative conceptual art pieces, exclusive events and collaborative works to the New York art scene.

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