David Yurman Unveils Holiday Campaign ‘The Joy of Extraordinary Memories’ starring Eiza González

The holiday season is upon us and David Yurman has unveiled their stunning new holiday campaign starring actress, singer, and global brand ambassador Eiza González.Titled, “The Joy of Extraordinary Memories,” the campaign explores a celebration of the joy, intimacy, and emotion that define the season while showcasing  how jewelry becomes part of the most treasured moments. Each David Yurman piece is imagined as more than just a gift, but as a lasting companion to life’s most treasured celebrations. “Jewelry holds memories,” said David Yurman. “It links generations, centuries–it’s timeless.” The campaign taps into the idea of nostalgia and carrying the treasured moments of the past and the present into the future. 

Directed by acclaimed filmmaker Roman Coppola, the campaign follows González as she revists cherished moments from her past and memories, each one sparked by a familiar melody, a treasured photograph, or the glint of a beloved piece of jewelry. In each memory, González is surrounded by celebration, movement, and emotion. The David Yurman pieces are woven seamlessly into each scene. From intimate gatherings to impromptu dance, the campaign reflects how jewelry becomes part of our personal stories, symbols of who we are and the memories that shape us. 

Photo Credit: Courtesy of David Yurman

“What drew me to this project was the idea of capturing memory as something both fleeting and eternal,” said Roman Coppola. “Jewelry has the magical ability to hold a moment, to become a vessel for joy, love, or celebration. My goal was to create a film that feels both nostalgic and alive, a reminder of how the smallest details can transport us back to the most meaningful time.”

Photo Credit: Courtesy of David Yurman

To bring the campaign to life, David Yurman is transforming its 57th Street flagship in New York City into an immersive holiday destination. In collaboration with renowned scenographer Stefan Lubrina, the set celebrates Sybil and David Yurman’s lifelong devotion to art–a partnership that began in their downtown New York studio, where the two young artists brought their creative visions to life. That spirit continues to inspire every piece, radiating from their iconic 57th Street flagship. Lubrina, who’s known for his visionary work alongside Karl Lagerfeld, brings a layered interpretation of the campaign’s core message, reinforcing the idea that the memories you make can last a lifetime.