Airbnb Redefines The Art of Travel With Its 2025 Summer Release

Airbnb has once again redefined the art of travel. With the debut of its 2025 Summer Release, the brand synonymous with staying like a local unveils a deluxe new vision for the modern explorer. Seamlessly blending immersive services, curated cultural experiences, and a redesigned app, Airbnb now offers a refined way to travel where every moment, from check-in to check-out, is personalized, elevated, and effortlessly luxurious.

Photo Credit: Courtesy of Airbnb

Introducing The New Airbnb: More Than A Stay

Airbnb began in 2007 in San Francisco when roommates Brian Chesky and Joe Gebbia were struggling to make rent. When a design conference filled every hotel room in the city, they saw an opportunity. They set up air mattresses in their living room and offered guests a place to sleep, breakfast in the morning, and a personal touch. They called it ‘AirBed & Breakfast.’ Chesky reflects saying “Our guests came as strangers, but they left us friends, and as we’re leaving to say goodbye, we thought, you know, maybe there’s a bigger idea here. What if we designed a way you could book a home as easily as you could book a hotel.”

Adding to this statement, Chesky says “What we experienced with our guests that first weekend was about so much more. It was about real connection with real people in the real world. What we’re building is much more than a travel app. It’s a global community in the real world where you can travel anywhere, live anywhere, and belong anywhere.“

Today, the brand takes an ambitious leap beyond the stay, offering Airbnb Services, a reimagined Airbnb Experiences platform, and a beautifully redesigned Airbnb app—a trifecta poised to reshape the future of hospitality.  Reflecting on the new app, Chesky adds “It turns out we had to basically rebuild a company and technology from the ground up. What does that mean? We had to rewrite our application, we had to rethink how we do marketing, and we had to build out entire new departments. We also had to rethink how we recruit and work with our hosts to bring all this together. We choose to do things not because they’re easy, but because they’re hard.”

Now with more than two billion guests using Airbnb worldwide, Chesky is often asked what he has learned. Chesky says “My answer is simple, people are fundamentally good, and we are 99% the same and if this wasn’t true, we’d have been out of business a long time ago. Travel reminds us this truth because it’s when we’re most open and curious about other people that it allows us to see and understand the world and each other.”

Photo Credit: Courtesy of Airbnb

Airbnb Services: Tailored Luxury at Your Fingertips

Imagine an in-villa massage upon arrival, a private chef crafting a five-course meal inspired by local flavors, or a world-class makeup artist preparing you for a night out—all booked in just a few taps. Airbnb Services elevates your stay by offering access to elite professionals across ten bespoke categories, available in 260 cities and counting.

From Michelin-starred chefs to award-winning photographers, each host is vetted for excellence and experience. Categories include:

• Private Chefs – Fully customizable menus for intimate dinners or festive gatherings
• Spa & Massage – Restorative treatments and wellness rituals delivered onsite
• Fitness & Personal Training – Sessions with top-tier trainers and champion athletes
• Beauty & Glamour – Hair, makeup, and nail services from red carpet pros
• Photography – Luxury travel deserves stunning documentation

Whether you’re preparing for a celebration, hosting a gathering, or simply seeking serenity, Airbnb Services ensures indulgence is always within reach.

“The new app is really innovative. It brings together a variety of features that are usually spread across different platforms—like one app for massage services, another for private chefs. But having everything integrated in one place? That’s smart. I think it’s amazing.”—actor and comedian King Bach

Photo Credit: Courtesy of AirbnbAirbnb Experiences: Discover the World Through the Eyes of the Extraordinary

Gone are the days of impersonal group tours and overdone itineraries. With Airbnb Experiences, the brand brings back the joy of discovery—curated and led by locals who offer rare access to their cities’ cultural, culinary, and creative soul.

Explore over 650 global cities with experiences that include:

• Ramen-making with a Michelin Bib Gourmand chef in Tokyo
• Personal styling with Jamie Mizrahi, fashion consultant to the stars
  
• Volleyball on Leblon Beach with Olympian Carol Solberg
• Behind-the-scenes access to Notre-Dame’s restoration with an architect from the team

Airbnb has also unveiled Airbnb Originals—signature events hosted by icons in their fields, designed exclusively for the platform. Step into the ring for lucha libre training with a pro wrestler, learn pastry-making with the chefs behind The French Bastards, or embark on an “Otaku Hottie Quest” anime adventure with none other than Megan Thee Stallion.

Even global stars are getting in on the action:

• Patrick Mahomes invites guests to join him in Kansas City for a Sunday of football and his favorite barbecue
• SEVENTEEN hosts an exclusive fan experience in Seoul to celebrate a decade of music and memories
• Megan Thee Stallion brings her love of anime to life in a cosplay-themed Original only on Airbnb
• Gigi Gorgeous invites beauty gurus to a glam makeover and celeb-style photoshoot.

Whether at home or abroad, these experiences are now more social, more exclusive, and more unforgettable than ever.

Photo Credit: Courtesy of AirbnbThe All-New Airbnb App: Elegance Meets Ease

To support this expanded universe of offerings, Airbnb has reengineered its app into a sleek, intuitive travel concierge. Now, guests can seamlessly book homes, services, and experiences—all in one place.

Key features include:

• Explore Tab – Discover trending destinations, curated experiences, and nearby services
• Trips Tab – View a complete day-by-day itinerary and receive real-time recommendations
• Host Tools – Enhanced listing management, calendar integration, and direct messaging
• Design Interface – A sophisticated UI built to mirror the dimensional beauty of travel itself

For those seeking refined adventures, thoughtful hospitality, and effortless planning, the new Airbnb app makes every step as curated as the destination.With the 2025 Summer Release, Airbnb blurs the lines between accommodation and luxury service, between tourist and local. It’s a bold reinvention for a brand that has already transformed the way we travel. As Chesky puts it: “People choose hotels for their services. People choose Airbnbs for the space. Now, we’re giving you the best of both worlds.”

Welcome to the next generation of global exploration. Whether you’re booking a castle in the Cotswolds or a rooftop massage in Rio, now you can Airbnb more than an Airbnb. Explore it all at airbnb.com.

“Seventeen years ago, we changed how people travel,” says Airbnb Co-Founder and CEO Brian Chesky. “With the launch of services and experiences, we’re changing travel again. Now you can Airbnb more than an Airbnb.”