PARAISO Miami Swim Week 2026 Reinforces Miami Beach as the Global Capital of Swimwear and Resort Fashion

Photo Credit: PARAISO Miami Swim Week

Miami Beach once again proved why it remains the undisputed center of the global swimwear industry as PARAISO Miami Swim Week concluded its highly anticipated 22nd edition. Bringing together leading designers, emerging brands, celebrities, retail buyers, media professionals, and fashion insiders from around the world, the event transformed Miami Beach into an international showcase for swimwear, resort fashion, beauty, wellness, and lifestyle innovation.

Held across some of Miami Beach’s most iconic venues, PARAISO Miami Swim Week 2026 elevated the city’s status as a premier destination for fashion and culture while presenting more than 100 brands from around the globe. The week highlighted the latest trends shaping Resort and Cruise 2027 collections and introduced new opportunities for emerging designers through innovative programming and immersive experiences.

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

At the heart of the celebration stood the renowned PARAISO Tent at Collins Park, where internationally recognized brands debuted their latest collections. Returning favorites such as MONDAY Swimwear, Oceanus, Melissa Odabash, Oséree, Oh Polly, SHAN, Luli Fama, LainSnow, and Cupshe captivated audiences with sophisticated resortwear, luxury swim collections, and fashion-forward designs that embodied the glamour synonymous with Miami Swim Week.

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

This year also welcomed exciting newcomers to the runway. Australian swimwear label FAE made its highly anticipated Swim Week debut, showcasing its minimalist aesthetic and contemporary approach to beachwear. Spotlight Collective introduced an array of independent designers and emerging creative talent, while Kulani Kinis partnered with SOJOS Eyewear to present a vibrant collaboration that blended swimwear and accessories in a uniquely Miami-inspired showcase.

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

Photo Credit: Frazer Harrison/Getty Images

One of the most talked-about moments of the week came from Megan Thee Stallion, who returned to the PARAISO runway for the second consecutive year. The global superstar unveiled new additions to her Hot Girl Summer collection, expanding the brand into menswear and pet apparel while bringing her signature energy and influence to the Miami Beach fashion scene.
Beyond the runway, PARAISO Miami Swim Week delivered a packed schedule of exclusive activations and cultural experiences throughout South Beach. The newly redesigned Delano Miami Beach hosted celebrated photographer Ellen Von Unwerth’s exhibition, while designer Sinesia Karol showcased her latest collection. Guests also enjoyed experiential events including Agua Bendita’s popular Heatwave Truck activation, White Fox’s “La Tropica” runway presentation, and Montce’s live water ballerina performance at The Ritz-Carlton, South Beach.

Photo Credit: PARAISO Miami Swim Week

The event continued to expand its lifestyle and wellness offerings with activations from Wellness Wonderland and Natasha Tonic. MINI USA brought a unique visual element to the city through custom-wrapped vehicles inspired by participating fashion brands, while DAYBREAKER and Natasha Tonic hosted the immersive Heatwave: The Sauna Rave experience at The Standard Spa. The week concluded with an official closing celebration hosted by Von Dutch at Mary Lou’s, attracting industry leaders and trendsetters from around the world.

Photo Credit: William Perez/BFA.com

A major highlight of PARAISO Miami Swim Week 2026 was the continued growth of the Swimwear Icons Hall of Fame Honors Night. Hosted at 1111 Lincoln Road, the exclusive event celebrated the individuals who have helped shape the global swimwear industry. Hosted by Camille Kostek and co-chaired by MONDAY Swimwear founders Natasha Oakley and Devin Brugman, the evening welcomed more than 150 VIP guests and honored influential figures including photographer Ellen Von Unwerth, entrepreneur and model Leomie Anderson, Chromat founder Bex McCharen, and designer Melissa Odabash. Notable attendees included Rob Gronkowski, Lais Ribeiro, Serena Kerrigan, Cindy Prado, Michelle Salas, Fernanda Gimenez, and Ellie Thumann.

Photo Credit: William Perez/BFA.com

Another significant addition to this year’s program was the debut of RISE, PARAISO’s innovative platform dedicated to emerging talent. Hosted at the Kimpton Surfcomber Hotel and built over its iconic pool, the three-night runway experience showcased more than 20 rising swimwear brands, including Suncillo, LA.AVANA, Belle D’Amour, 12th Tribe, Lascana, Aura Maris, Capsool, Salty Mermaid, Trusso Swim, Nude by Nikki, and Vampire Surf Club. The initiative created a powerful launchpad for new designers while adding fresh energy to Miami Beach’s thriving fashion ecosystem.

PARAISO Miami Swim Week’s extensive roster of partners included Delano Miami Beach, Google Fiber, MINI USA, LaCroix Water, Maker’s Mark, Australian Gold, Mario Badescu, Hampton Water, The Standard Spa, Shake Shack, bartaco, and numerous other brands that contributed to the event’s success. Support from the City of Miami Beach, the Miami Beach Visitor and Convention Authority, and the Greater Miami Convention & Visitors Bureau further reinforced the event’s importance to the region’s tourism and fashion economy.

Photo Credit: William Perez/BFA.com

“For more than two decades, PARAISO has served as the global gathering place for the swimwear industry, bringing together designers, retailers, media and creative leaders who continue to shape the category,” said Natalija Dedic-Stojanovic, Co-Founder of PARAISO Miami Swim Week. “This year, the continued growth of the Swimwear Icons Hall of Fame reflects our commitment to not only celebrating the industry’s future, but also honoring the individuals whose contributions have helped elevate swim and resort wear into one of fashion’s most influential global sectors.”

As PARAISO Miami Swim Week continues expanding through fashion, hospitality, wellness, and cultural partnerships, Miami Beach remains firmly positioned as the global capital of swimwear and resort fashion. The success of the 2026 edition underscores the event’s growing international influence and its role in shaping the future of the industry while attracting worldwide attention to South Florida’s luxury lifestyle scene.