For the first time ever, Miami hosted the Formula 1 Grand Prix. Miami was abuzz this past week with luxury cars, events, champagne, and paddocks. As a first-time host, Miami wanted to show attendees a good time – in the way that only Miami can. Haute Living takes you through the ‘Haute-est’ events of the weekend – from McLaren to Carbone Beach to Hard Rock Stadium.
Wednesday, May 4
Formula 1® Crypto.com Miami Grand Prix Opening Party
Photo Credit: Formula 1® Crypto.com Miami Grand Prix
Taking place at the Hard Rock Stadium before the chaos began for the weekend, this kick-off party was headlined by globally-known House DJ/producer Kygo and sponsored by Heineken. Thousands of fans gathered to celebrate the beginning of the inaugural Miami Grand Prix race weekend F1® drivers, team principals, and racers also came on stage to entertain the crowd. Kygo came on swiftly after with lots of celebrity friends including singer-songwriter Justin Jesso, Latinx superstar Anitta, and the Joe Jonas-led band DNCE. Even F1 Driver Lando Norris hopped on stage to try his hand at the DJ tables!
“The Opening Party with Musical Performances presented by Heineken® was an unforgettable way to introduce the stars of Formula 1® to the fans and celebrate the start of our first-ever race in Miami with a brilliant performance by Kygo and special guests,” said Richard Cregan, CEO, Formula 1 Crypto.com Miami Grand Prix.
Intimate Belvedere Vodka Dinner Launching New Cocktail – Raspberry Circuit
Belvedere hosted an intimate Race Week Kickoff dinner to celebrate F1 in Miami and their new cocktail with the CEO and new creative director. The Belvedere Raspberry Circuit was inspired by the energy of F1 and contains vodka, raspberry puree, and lime to create a refreshing drink to enjoy in the Florida sun. The drink is also topped off with a garnish of five raspberries as a cheeky nod to the iconic five red lights at the top of each race.
Thursday, May 5
Exclusive Dinner Party with Haute Living, Rolls-Royce Motor Cars, And Jacob & Co.
To celebrate the inaugural Formula 1 Miami Grand Prix, Haute Living Media Group hosted an exclusive dinner alongside co-hosts Rolls-Royce Motor Cars and Jacob & Co. for the most VIP clients. The private affair took place at a stunning Palm Island home overlooking the water, curating an unforgettable, star-studded evening.
Famed artist Romero Britto was in attendance and given the ultimate surprise: founder and chairman of Jacob & Co., Jacob Arabo — or “Jacob the Jeweler” — gifted Britto a special Jacob x Britto timepiece. The rare timepiece is the Palatial Five Time Zone Romero Britto Edition, with a black PVD 45mm stainless steel case, featuring five different time zones, and the dial reveals a Romero Britto-inspired art piece. Arabo was also the latest star on the cover of Haute Time, which was unveiled ahead of the weekend’s festivities.
“When You Drive Never Drink” Heineken Campaign Party with McLaren
A Global Partner of Formula 1, Heineken recently launched a “When You Drive Never Drink” campaign in support of their 0.0% beer. With the help of familiar F1 faces such as McLaren Racing Driver Daniel Ricciardo and Oracle Red Bull Racing Driver Sergio Perez, Heineken released a short commercial to help spread the message to never drink and drive.
Also as part of the campaign, throughout the weekend lucky fans were surprised at bars and entertainment locations with a once-in-a-lifetime opportunity to ride in a Heineken-wrapped McLaren Supercar to the Miami Grand Prix.
Mercedes Benz x will.i.am Launch Event
In the heart of Miami’s Design District, Grammy award-winning artist will.i.am partnered up with Mercedes-AMG to reveal an exclusive one-of-a-kind vehicle that he designed himself called WILL.I.AMG. The mission of this joint project is to give students from disadvantaged communities access to STEAM education. The event included many stars who came out to support the mission including Jamie Foxx, Swizz Beatz, Lewis Hamilton, DJ Khaled, Ludacris, Timbaland, and more.
Berluti x BWT Alpine F1 Reveal Event
Parisian luxury fashion Maison, Berluti, announced their partnership with BWT Alpine F1 team as their official Elegance Partner. An emblem of masculine elegance, Berluti provides a complete, head-to-toe wardrobe for modern men. On select occasions, the drivers Fernando Alonso – two-time Formula 1 World Drivers’ Champion – and Esteban Ocon – who took his maiden Formula 1 victory at the 2021 Hungarian Grand Prix, will wear custom head-to-toe Berluti looks. Also as a first, Berluti revealed their handcrafted Venezia leather case to contain the team’s steering wheels.
Friday, May 6
Haute Living x Jacob & Co. And Bugatti
There’s no denying that the first Formula 1 Miami Grand Prix made a lasting impact on the city. To mark the start of the legendary weekend, Haute Living hosted an exclusive dinner with the revolutionary timepiece and jewelry brand Jacob & Co. and Bugatti. The evening embodied the excellence that exudes in the long-term partnership between Jacob & Co., Bugatti, and Haute Living.
As guests arrived at the stunning private estate on Miami Beach, they were immediately immersed into the luxurious world of Bugatti, journeying through an impressive fleet of Bugatti cars lining the entrance. Upon entry, guests indulged in signature cocktails like the Bugatti Chiron, Haute Living Standard of Excellence, and Jacob & Co. Astronomia while receiving an exclusive look at Jacob & Co. timepieces illuminated on display.
American Express presents CARBONE Beach
Photo Credit: Courtesy of CARBONE Beach
Dinner at Carbone Beach was one of the most star-studded events of the weekend. The highly sought-after Carbone restaurant moved to Miami Beach’s shores for a 2-night dinner event in honor of F1. The dinner was prepared by Chef Mario Carbone himself and the menu featured signature dishes from his Michelin-starred restaurant.
Celebrity guests included David Beckham, Dwyane Wade and Gabrielle Union, Derek Jeter and Hannah Jeter, David Fizdale, Michael Bay, Larsa Pippen, James Corden, Damon Idris, Venus Williams, Serena Williams, Genie Bouchard, Jorge and Laura Pasada, and Fabolous. There were also performances by renowned pianist Chloe Flower and Grammy award-winning artist Wyclef Jean. After Wyclef’s performance, CARBONE Beach hosted a second-course soiree in partnership with The h.wood Group and Sports Illustrated with live DJ sets by Zack Bia.
Saturday, May 7
Haute Living & Rolls-Royce Motor Cars’ Formula 1 Hospitality Mansion
Together, Haute Living and Rolls-Royce Motor Cars created a two-day F1 Hospitality Mansion for the inaugural Miami Grand Prix weekend. Upon entering the mansion, guests were greeted with an impressive fleet of the renowned Rolls-Royce Ghosts in a range of colors as they were escorted into the first-ever Haute Living x Rolls-Royce F1 Mansion.
Perhaps the highlight of the hospitality mansion was the bespoke Configuration Room, where special guests and Rolls-Royce collectors were invited to create custom, one-of-a-kind editions. Nicole Tuck and Asahd Tuck Khaled, DJ Khaled’s wife and son stopped by the Configuration Room for Asahd to get creative. On Sunday, guests gathered in the luxurious theater room to watch the highly-anticipated race while enjoying special wine pairings from Wine Access and fresh beverages from Stella Artois. The weekend was also hosted by the revolutionary private aviation company, XO. The stunning backyard was adorned with luxurious white leather seating and an array of white roses and hydrangeas.
Tag Heuer at Jungle Plaza
Photo Credit: Joe Schildhorn
Luxury watch brand, Tag Heuer, hosted a private cocktail event at Miami Design District’s Jungle Plaza. This exclusive event included collectors, celebrities, and friends of the brand who came together to celebrate the partnership with the Oracle Red Bull Racing Formula 1 team. The occasion also included a go-kart experience and guests cheered from the sidelines as they watched TAG Heuer’s ambassadors and reigning World Champion Max Verstappen and his Oracle Red Bull Racing teammate Checo Perez put the pedal to the metal during an intense race around the track.
Friday, May 6 – Sunday, May 8
Formula 1 Miami Grand Prix
Photo Credit: Albert Manduca/AP Images for Hard Rock 8
Last, but certainly not least, is the Formula 1 race itself! Full of food, drinks, games, cars, and luxury, Miami’s debut race will be one to remember. The event took place over three days and included practice rounds, the W Series, and the Miami Grand Prix.
Photo Credit: Albert Manduca/AP Images for Hard Rock 8
Taking place at the Hard Rock Stadium, the venue included a few niche areas to give attendees a taste of that Miami life. In the marina, there were yachts floating in fake water, and a couple of steps away was Luxury Row where every automobile company had its own designated area for fun and drinks. Bal Harbour shops had a pop-up area equipped with a mini racetrack and cars for guests to play with. On the West Side Campus, there were life-size games such as a driving simulator, a reaction timing game, posing on the platform as the winners of F1, and even the chance to try your hands at being on a pit crew.
Photo Credit: Albert Manduca/AP Images for Hard Rock
On the other side, there was the Hard Rock Beach Club outfitted with real sand and cabanas, bringing iconic Miami Beach to Formula 1. The beach club included a stage where many notable artists performed throughout the weekend such as Post Malone, Zedd, Tiesto, and The Chainsmokers.
On Sunday the final race was held and Max Verstappen of Red Bull Racing pulled the gold.
“It was an incredible atmosphere, it was really well-organized. It’s not easy to put on an event like this and they did an amazing job and I had a lot of fun driving around,” said race winner Verstappen. “The atmosphere was incredible — it’s great to see how much interest the sport has got in the last few years,” said Leclerc. “The organization was great with loads of people and good weather. It was amazing to be here.”
Photo Credit: Albert Manduca/AP Images for Hard Rock 8
All in all, Miami’s inaugural Formula 1 race was a success filled with Florida sunshine, amazing food, delicious drinks, fast cars, and the luxury lifestyle for which the Magic City is known.
