Adwoa Aboah Stars In The Dreamy New Fendi Peekaboo Campaign By Luca Guadagnino
Photo Credit: Luca Guadagnino
To celebrate the new silhouettes and colorways of the iconic Peekaboo bag, Fendi has explored the brand’s irreverent imagination and powerful femininity through a short film with the renowned director and long-time friend of the house Luca Guadagnino. Starring fashion model Adwoa Aboah, the short film depicts her gracefully floating over Roman rooftops before arriving on the steps of Fendi’s Palazzo della Civiltà Italiana.
“I feel part of Fendi,” reflects Guadagnino. “I am very close friends with FENDI — as a brand for sure but, most importantly, as a friend of people who are pillars of the company. I feel a very deep connection with the brand – and my mother used to wear Fendi back in the 70s and 80s, so the logo, the type of materials, the quality and the design of Fendi have always been part of my imagery.”
Through this short film, Guadagnino catapults the Italian fashion house into a modern era with Aboah as a fashionable incarnation of superwoman while also paying tribute to the house’s DNA and heritage — which is precisely what the new PeekabooISeeU Petite and Micro bags embody. Playful in essence and influential in the attitude, the new Peekaboo styles were designed for the Fendi woman today.
“The Fendi woman is empowered: she is someone of her own making,” notes Kim Jones. So ahead, immerse yourself into the whimsical world of Fendi through this campaign film — and stay tuned later this week as Haute Living also explored the new Peekaboo bags.
CREDITS:
Film Director: Luca Guadagnino
Creative Direction: Ronnie Cooke Newhouse
Karl Bolander
Stylist: Julia Sarr-Jamois
Hair: Benjamin Muller
Make-Up: Lucia Pica
Casting Director: Shelley Durkan
Model: Adwoa Aboah
Location: Rome
Related Articles
Haute Living San Francisco: The Guide to Luxury in the Bay Area
San Francisco and the Bay Area represent a unique intersection of technology wealth, cultural sophistication, and natural beauty. From Pacific Heights mansions to Napa Valley vineyards, Haute Living covers the luxury lifestyle that makes Northern California one of the world’s most desirable destinations. San Francisco Real Estate Pacific Heights, Russian Hill, and the Bay Area […]
Haute Living Las Vegas: The Ultimate Guide to Luxury in the Entertainment Capital
Las Vegas has evolved from entertainment capital to luxury destination — with world-class dining, billion-dollar resorts, exclusive nightlife, and a real estate market that attracts the world’s most discerning buyers. Haute Living covers Vegas at its most luxurious. Las Vegas Resorts & Hotels The Wynn, Bellagio, Venetian, and the resorts redefining five-star hospitality in the […]
Haute Living Los Angeles: The Definitive Guide to Luxury on the West Coast
Los Angeles is where entertainment meets luxury, where celebrity culture intersects with world-class real estate, dining, and art. From the hills of Bel Air to the beaches of Malibu, Haute Living covers LA’s luxury landscape — the homes, the restaurants, the parties, and the people who make the City of Angels the capital of West […]
Haute Living New York: The Ultimate Guide to Luxury in the City That Never Sleeps
New York City is the world capital of luxury — where the finest dining, the most prestigious real estate, the biggest art auctions, and the brightest fashion shows converge. Haute Living’s New York coverage spans the full spectrum of what makes this city the ultimate destination for those who demand the best. New York Real […]
Beauty, Health & Longevity: The Elite Wellness Guide
The pursuit of beauty, health, and longevity has never been more sophisticated. From cutting-edge aesthetic treatments to science-backed wellness protocols, Haute Living covers the intersection of luxury and wellbeing — the top doctors, the breakthrough treatments, and the lifestyle choices that help you look and feel your best. Top Doctors & Specialists Profiles of America’s […]
Art & Culture: Galleries, Auctions & The Contemporary Art World
Art is the ultimate expression of taste, and collecting it is one of the most rewarding pursuits in luxury. Haute Living covers the art world from studio to auction house — emerging artists to blue-chip masters, gallery exhibitions to Art Basel, and the market forces shaping what we value. Art Basel & Art Fairs Coverage […]
Latest Stories
Trending Articles
Related Articles
Haute Living San Francisco: The Guide to Luxury in the Bay Area
San Francisco and the Bay Area represent a unique intersection of technology wealth, cultural sophistication, and natural beauty. From Pacific Heights mansions to Napa Valley vineyards, Haute Living covers the luxury lifestyle that makes Northern California one of the world’s most desirable destinations. San Francisco Real Estate Pacific Heights, Russian Hill, and the Bay Area […]
Haute Living Las Vegas: The Ultimate Guide to Luxury in the Entertainment Capital
Las Vegas has evolved from entertainment capital to luxury destination — with world-class dining, billion-dollar resorts, exclusive nightlife, and a real estate market that attracts the world’s most discerning buyers. Haute Living covers Vegas at its most luxurious. Las Vegas Resorts & Hotels The Wynn, Bellagio, Venetian, and the resorts redefining five-star hospitality in the […]
Haute Living Los Angeles: The Definitive Guide to Luxury on the West Coast
Los Angeles is where entertainment meets luxury, where celebrity culture intersects with world-class real estate, dining, and art. From the hills of Bel Air to the beaches of Malibu, Haute Living covers LA’s luxury landscape — the homes, the restaurants, the parties, and the people who make the City of Angels the capital of West […]
Haute Living New York: The Ultimate Guide to Luxury in the City That Never Sleeps
New York City is the world capital of luxury — where the finest dining, the most prestigious real estate, the biggest art auctions, and the brightest fashion shows converge. Haute Living’s New York coverage spans the full spectrum of what makes this city the ultimate destination for those who demand the best. New York Real […]
Beauty, Health & Longevity: The Elite Wellness Guide
The pursuit of beauty, health, and longevity has never been more sophisticated. From cutting-edge aesthetic treatments to science-backed wellness protocols, Haute Living covers the intersection of luxury and wellbeing — the top doctors, the breakthrough treatments, and the lifestyle choices that help you look and feel your best. Top Doctors & Specialists Profiles of America’s […]
Art & Culture: Galleries, Auctions & The Contemporary Art World
Art is the ultimate expression of taste, and collecting it is one of the most rewarding pursuits in luxury. Haute Living covers the art world from studio to auction house — emerging artists to blue-chip masters, gallery exhibitions to Art Basel, and the market forces shaping what we value. Art Basel & Art Fairs Coverage […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events