Glamorous Saint Tropez Haunt Hotel Byblos Launches Two Missoni Pop-Ups
Photo Credit: Byblos Beach
The storied Hotel Byblos in Saint Tropez has partnered with famed Italian fashion house Missoni to launch two new on-site ‘pop up’ stores.
Photo Credit: JF Romero
The hotel has launched a temporary night store showcasing the luxury Italian brand’s Spring Summer 2020 Collection within its restaurant, Cucina Byblos. Just a stone’s throw from the legendary Place des Lices, the store looks onto the majestic plane trees on the hotel’s terrace, which has an easy, breezy atmosphere evokes that of a small Italian piazza, a nod to “la dolce vita.”
Photo Credit: Byblos Beach
Open every evening from 8pm to 1am, guests can enjoy dinner and cocktails out on the restaurant’s terrace, followed by a midnight shopping spree.
Photo Credit: Byblos Beach
A second pop up store is located on Byblos Beach, the hotel’s beach club on Pampelonne Beach, featuring the Missoni Mare Collection.
the Mare Collection. Both pop-ups are available until 15 September.
Photo Credit: Byblos Beach
This is not the first time these two family owned businesses have collaborated: previously, they unveiled the Missoni Suite in 2017, which was specially designed for Byblos’ 50th anniversary. This stunning suite is entirely decorated with furnishings and fabrics by Missoni Home.
Photo Credit: Byblos Beach
20 Avenue Paul Signac, 83990 Saint-Tropez, France
Related Articles
Carlos Alcaraz at Reserve Cup Marbella Completely Changes the Tennis-Padel Dynamic
Carlos Alcaraz surprised fans at Reserve Cup Marbella at Puente Romano on June 18, 2026, joining Wayne Boich courtside.
Why Cannes Lions 2026 is the Biggest Moment Yet for Creators & Sports Marketing
United Talent Agency’s UTA Beach brings 120+ creators to Cannes Lions 2026 as the creator economy and sports marketing take center stage.
Haute Living San Francisco: The Guide to Luxury in the Bay Area
San Francisco and the Bay Area represent a unique intersection of technology wealth, cultural sophistication, and natural beauty. From Pacific Heights mansions to Napa Valley vineyards, Haute Living covers the luxury lifestyle that makes Northern California one of the world’s most desirable destinations. San Francisco Real Estate Pacific Heights, Russian Hill, and the Bay Area […]
Haute Living Las Vegas: The Ultimate Guide to Luxury in the Entertainment Capital
Las Vegas has evolved from entertainment capital to luxury destination — with world-class dining, billion-dollar resorts, exclusive nightlife, and a real estate market that attracts the world’s most discerning buyers. Haute Living covers Vegas at its most luxurious. Las Vegas Resorts & Hotels The Wynn, Bellagio, Venetian, and the resorts redefining five-star hospitality in the […]
Haute Living Los Angeles: The Definitive Guide to Luxury on the West Coast
Los Angeles is where entertainment meets luxury, where celebrity culture intersects with world-class real estate, dining, and art. From the hills of Bel Air to the beaches of Malibu, Haute Living covers LA’s luxury landscape — the homes, the restaurants, the parties, and the people who make the City of Angels the capital of West […]
Haute Living New York: The Ultimate Guide to Luxury in the City That Never Sleeps
New York City is the world capital of luxury — where the finest dining, the most prestigious real estate, the biggest art auctions, and the brightest fashion shows converge. Haute Living’s New York coverage spans the full spectrum of what makes this city the ultimate destination for those who demand the best. New York Real […]
Latest Stories
Trending Articles
Related Articles
Carlos Alcaraz at Reserve Cup Marbella Completely Changes the Tennis-Padel Dynamic
Carlos Alcaraz surprised fans at Reserve Cup Marbella at Puente Romano on June 18, 2026, joining Wayne Boich courtside.
Why Cannes Lions 2026 is the Biggest Moment Yet for Creators & Sports Marketing
United Talent Agency’s UTA Beach brings 120+ creators to Cannes Lions 2026 as the creator economy and sports marketing take center stage.
Haute Living San Francisco: The Guide to Luxury in the Bay Area
San Francisco and the Bay Area represent a unique intersection of technology wealth, cultural sophistication, and natural beauty. From Pacific Heights mansions to Napa Valley vineyards, Haute Living covers the luxury lifestyle that makes Northern California one of the world’s most desirable destinations. San Francisco Real Estate Pacific Heights, Russian Hill, and the Bay Area […]
Haute Living Las Vegas: The Ultimate Guide to Luxury in the Entertainment Capital
Las Vegas has evolved from entertainment capital to luxury destination — with world-class dining, billion-dollar resorts, exclusive nightlife, and a real estate market that attracts the world’s most discerning buyers. Haute Living covers Vegas at its most luxurious. Las Vegas Resorts & Hotels The Wynn, Bellagio, Venetian, and the resorts redefining five-star hospitality in the […]
Haute Living Los Angeles: The Definitive Guide to Luxury on the West Coast
Los Angeles is where entertainment meets luxury, where celebrity culture intersects with world-class real estate, dining, and art. From the hills of Bel Air to the beaches of Malibu, Haute Living covers LA’s luxury landscape — the homes, the restaurants, the parties, and the people who make the City of Angels the capital of West […]
Haute Living New York: The Ultimate Guide to Luxury in the City That Never Sleeps
New York City is the world capital of luxury — where the finest dining, the most prestigious real estate, the biggest art auctions, and the brightest fashion shows converge. Haute Living’s New York coverage spans the full spectrum of what makes this city the ultimate destination for those who demand the best. New York Real […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events