Photo Credit: Byblos Beach
The storied Hotel Byblos in Saint Tropez has partnered with famed Italian fashion house Missoni to launch two new on-site ‘pop up’ stores.
Photo Credit: JF Romero
The hotel has launched a temporary night store showcasing the luxury Italian brand’s Spring Summer 2020 Collection within its restaurant, Cucina Byblos. Just a stone’s throw from the legendary Place des Lices, the store looks onto the majestic plane trees on the hotel’s terrace, which has an easy, breezy atmosphere evokes that of a small Italian piazza, a nod to “la dolce vita.”
Photo Credit: Byblos Beach
Open every evening from 8pm to 1am, guests can enjoy dinner and cocktails out on the restaurant’s terrace, followed by a midnight shopping spree.
Photo Credit: Byblos Beach
A second pop up store is located on Byblos Beach, the hotel’s beach club on Pampelonne Beach, featuring the Missoni Mare Collection.
the Mare Collection. Both pop-ups are available until 15 September.
Photo Credit: Byblos Beach
This is not the first time these two family owned businesses have collaborated: previously, they unveiled the Missoni Suite in 2017, which was specially designed for Byblos’ 50th anniversary. This stunning suite is entirely decorated with furnishings and fabrics by Missoni Home.
Photo Credit: Byblos Beach
20 Avenue Paul Signac, 83990 Saint-Tropez, France
