Photo Credit: DELL
Dell and Nikki Reed have merged to create a sustainable 18-carat gold jewelry collection.
It has been reported that an estimated $60 million in gold and silver are thrown away annually and Dell and Nikki Reed are doing something extraordinary about it. They’ve recovered gold found in recycled technology to create a sustainable18-carat gold jewelry collection that includes earrings, rings, and cufflinks.
They unveiled the Circular Collection by Bayou with Love at CES Tuesday, Jan. 9. The idea stems from Dell’s Legacy of Good Program which strives to emphasize the importance and value of recycling, sustainable design, and circular economy through recycled technology from the program.
Photo Credit: DELL
“Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials. By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste,” said Nikki Reed, co-founder of Bayou with Love.
Photo Credit: DELL
“At Dell, we pride ourselves is finding better, more efficient ways to do business particularly throughout our supply chain. Materials innovation – where and how we source things like plastic, carbon fiber and now gold for our products – is increasingly important for us. When you think about the fact that there is up to 800x more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work. Nikki Reed gets that and so do we. It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges,” said vice chairman of Dell, Jeff Clarke.
During CES, Dell will be announcing the first pilot program to use recycled gold found within used technology for modern computer motherboards in new devices like those used in their award-winning tablet launching this spring called “Latitude 5285 2-in-1s“. The gold process will support the creation of other millions of new motherboards in the next year through the practices of reuse, reduce, and recycle.
The Circular Collection is available for pre-order ranging from $78 to $348.
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