Recognized for the beauty of its aesthetic and expression of brand values, the Baume & Mercier advertising campaign recently won the Watch Campaign of the Year. Chosen from the more than 110 promotional operations presented, the campaign received the greatest number of votes and stood out from the competition by virtue of its artistry and commitment to the company’s heritage.
The honor of “Watch Campaign of the Year” at these awards, organized by Montres Passion magazine, recognizes a campaign that plays on emotion and puts a new face on luxury and watchmaking.
The year 2011 marks the start of a new chapter in the history of the Swiss Maison d’Horlogerie, founded in 1830. Baume & Mercier, very attuned to its role in the emotional lives of its customers, naturally focused on a very convivial and authentic collection of representations demonstrating a true philosophy of life.
This lifestyle vision is expressed in the “casual chic” world of family and friends who, together, form the close clan of loved ones, the first and most important circle that gives every shared moment its true meaning.
The concept was to embody the new brand territory of “Seaside living in the Hamptons” and use images to exemplify the slogan of the Maison d’Horlogerie, “Life is about moments.” The photo shoot was done in East Hampton on Long Island, using real families, amid laughter and the excited shouts of children. It consists of six visuals resembling real-life snapshots and reflects the kind of emotion that only true family bonds could generate. Models from the three new 2011 Baume & Mercier collections, Hampton, Capeland, and Linea, are positioned naturally, enhancing the relaxed ambience.
The award was organized by Montres Passion magazine which recognizes a campaign that plays on emotion and puts a new face on luxury and watchmaking. In addition, the year 2011 marks the start of a new chapter in the history of the Swiss Maison d’Horlogerie, founded in 1830. The brand’s lifestyle philosophy is expressed in the campaign’s visual promotion of a “casual chic” world of family and friends who form the close circle of loved ones.
The aim of the concept was to give visual form to the idea of “Seaside living at the Hamptons” and use images to exemplify the slogan of the Maison d’Horlogerie: “Life is about moments.” The photo shoot was done in East Hampton on Long Island, using real families, amidst laughter and the excited shouts of children. It consists of six visuals resembling real-life snapshots and reflects the kind of emotion that only true family bonds could generate. Models from the three new 2011 Baume & Mercier collections, Hampton, Capeland, and Linea, are positioned naturally thus enhancing the relaxed ambience.
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November 28, 2011One on One with Scott Frances
