Peter Morton

CATEGORY: Entrepreneurs

INDUSTRY: Hospitality

COMPANY: Hard Rock Cafe

WHAT MAKES HIM HAUTE: He’s the co-founder of the Hard Rock Cafe and sold the Las Vegas Hard Rock Hotel to New York-based Morgans Hotel Group for $770 million. His father is the founder of Morton’s, The Steakhouse, and his son, Harry, is behind the interestingly named Pink Taco chain.

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