MINI is making a statement and that statement is: “We’re stylish.” The auto brand is showcasing its Euro style with its Gentleman’s Collection, a tie-in with its new MINI Clubman vehicle.
Six accessories were created in collaboration with six young Italian talents from various fields, and are available as a limited edition exclusively at the BMW Welt in Munich. Sorry American boys—but this cool collection of goods from brands including SuperDuper, TYG Spectacles, Alberto Premi and Pijama, along with perfumer Paola Bottai and the Proraso team with illustrator Pietro Nicolaucichi are currently available for Europeans only.
Now let’s take a look at some of the items. SuperDuper, a label known for combining traditional millinery with modern design and striking details, has created a handmade gentleman’s hat. The inner band of the felt cap is inspired by the leather of the premium upholstery used in the MINI Clubman, while the colourful double seam takes its cue from another characteristic MINI element.
TYG, which stands for “Three young Gentlemen,” has created sunglasses made of brushed metal, real leather, and lenses by Carl Zeiss. The shades have been handcrafted into a truly unique piece with an elegant-sporty touch. Their elliptical form and minimalist design reflect elements from the ride.
Alberto Premi created shoes made of hand-cut, finest upper leather and an ultra-lightweight micro sole, while Pijama created a gentleman’s bag made of their hallmark material neoprene. It can be used as a backpack, briefcase, or shoulder bag. The clever interior pocket system provides maximum storage space.
Paola Bottai created a customized fragrance which she describes as “classy, cosmopolitan and a little mysterious.” The perfumer learned her craft at the Grasse Institute of Perfumery and has created – with her specialization in men’s fragrances—a variety of products from classic perfume to beard conditioners.
Finally, Proraso created the gentleman’s shaving kit, consisting of a classic shaving brush, pre-shaving cream, shaving cream, and after shave balsam in a vintage barber look. The packaging of the kit was designed by the Italian illustrator Pietro Nicolaucich who had already illustrated for Moschino, Sisley, Etnies and Nike.