Earlier this summer, it was announced LeBron James and his company SpringHill Entertainment have signed a deal with Warner Bros. Under the partnership, there will be content produced for television, film and digital platforms. In addition to SpringHill Entertainment, James has a new media venture and it just snagged $15 million in investment capital.
On Wednesday, Dec. 2nd, it was announced Uninterrupted, which was created earlier this year by the NBA player and his business partner Maverick Carter, has received $15.8 million, to be exact, from Warner Bros. and Turner Sports. Uninterrupted is expanding its content across all platforms, including through go90, a new mobile application. The investment was announced in a news release.
“The best thing about Uninterrupted is there are so many creative opportunities for athletes to tell their stories,” James said in the news release. “I’m excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building Uninterrupted as a place for athletes to go to connect with fans and share their stories in a different way.”
The website, which is currently hosted on Bleacher Report (a Tuner Sports’ website), currently produces videos about athletes, including real-time shorts and original digital series. In September, the site featured a film documentary called Striving for Greatness, which details James’ training regimen for viewing on Facebook 360 and Oculus virtual reality platforms.
“With the unique Uninterrupted platform, there is a real opportunity to create a special business that athletes, brands, and media partners can come together to create and distribute creative content,” said Carter, Uninterrupted CEO. “Whether it’s through real-time videos, original digital series, or documentaries, Uninterrupted provides that creative outlet for athletes to share their stories in a way they can’t anywhere else.”
In addition to having an equity stake in the company, Turner Sports will now serve as the primary sales arm for the newly expanded Uninterrupted venture. Building on its existing role as the platform’s original content host, Turner’s Bleacher Report and Uninterrupted will have a preferred content relationship.
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