Not slated to open for another two days, The Broad Museum, nestled on Grand Avenue, has become the talk of Los Angeles.
On Wednesday, Sept. 16th, the museum welcomed journalists from around the country to for an introduction to the haute new space. Philanthropist and art collector Eli Broad, founding director Joanne Heyler, design architect Elizabeth Diller (of Diller Scofidio + Renfro), and Mayor Eric Garcetti were all in attendance to greet the press.
The three-story cultural institution was designed by architects Diller Scofidio + Renfro as well as a collaboration with Gensler. It features 50,000 square feet of viewing space.
The museum’s opening installation will begin on the third floor, which will present a chronological journey from the 1950s through the 1990s. The installation will begin with classic 1960s works by renowned pop art artist Andy Warhol, as well as a luminous gallery of Cy Twombly painting and sculpture. The installation will continue to the first floor allowing museum-goers the opportunity to experience the journey through contemporary art, from past to the present, with some of the most recent acquisitions and artworks from the likes of Yayoi Kusama’s immersive Infinity Mirrored Room – The Souls of Millions of Light Years Away and a colorful, epic 82-foot-long painting by Takashi Murakami.
Currently, there are 2,000 works of art by 200 artists. Heyler, who is curating the inaugural installation, has selected works from artists including Jasper Johns, Robert Rauschenberg, Ed Ruscha, Andy Warhol, Roy Lichtenstein, John Baldessari, Mark Bradford, Jeff Koons, Barbara Kruger and Kara Walker.
In a statement, Heyler said, “When we open our doors on Sept. 20, we will be greatly advancing Eli and Edye’s vision of sharing contemporary art with the broadest possible audience. The combination of innovative architecture and provocative art will make visiting The Broad an experience to remember.”
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