A host of British celebrities (as well as some American ones, too) have joined forces to star in a new campaign about promoting awareness of ecological issues. Named “Save The Arctic,” the campaign has been initiated by Greenpeace UK with the designs created by designer Dame Vivienne Westwood.
“The status quo will kill us. People don’t realize how quickly we are marching towards a possible mass extinction,” said Westwood on her e-commerce site. “Once the global temperature goes up beyond two degrees, you can’t stop it. Current predictions are that we will see a rise of more like 4C or 6C, which would mean that everything below Paris would become uninhabitable.” The designer, who has been famously outspoken about climate change and fracking, has designed the T-shirts, which the celebrities of the campaign are sporting in various different poses. The likes of Kate Moss, Naomi Campbell, Rita Ora, Georgia May Jagger, Ian McKellen, Pamela Anderson, Dame Judi Dench, David Tennant, Maisie Williams, Jenna Coleman, Sienna Miller, Elisabeth Moss, Gwendoline Christie, Stella McCartney, David Gandy, Ozzy Osbone, Hugh Grant and Tom Hiddleston, Dame Vanessa Redgrave, Paloma Faith, Chris Martin and Kylie Minogue have all been photographed in order to raise awareness, as well as Vivienne Westwood herself. “Some of the most vulnerable potential victims of Big Oil in the Arctic — the whales, walruses, migrating eider ducks, and polar bears — have no voice. But we do. Time to save the Arctic,” said Pamela Anderson.
The campaign was shot by award-winning photographer Andy Gotts MBE over a period of 18 months and the images are currently being displayed along the walls of London’s Waterloo station until Sunday 26 July, which leads to the headquarters of Shell. Since the oil giant has recently announced plans to start drilling in the Arctic this month, this is a particularly poignant time to run the campaign. “Behind the 60 famous faces in this collection, there are millions more rising up to demand Arctic protection. The global movement to defend the Arctic is snowballing — with seven million people already calling for its protection,” said Greenpeace U.K. executive director John Sauven. The T-shirts will also be available to purchase from the Vivienne Westwood website for $100.