The English tennis tournament of the year, Wimbledon, is now well underway and as the competition heats up, many of the best luxury British brands are helping fans celebrate the tennis championship. As the oldest tennis tournament in the world, it’s little wonder that each year thousands, including celebrities, flock to centre court to watch some of the most epic matches unfold.
To help mark Wimbledon this year, some famous British brands have been inspiring customers with tennis-inspired initiatives. Luxury British department store Fortnum & Mason, for example, sent out a special edition of its famous scotch egg snack to visitors who queued up for Wimbledon tickets outside the event. The culinary treat was sent out in hampers carried by a fleet of red tails as a way for the store to emphasise its shared heritage and history with the legendary tennis tournament. Guests at Bulgari Hotel & Residences in London were also able to enjoy a tennis-inspired treat. Bulgari definitely went all out by presenting visitors with literal tennis-shaped chocolates made with a white chocolate shell and a filling of vanilla and mascarpone cream, strawberry confit and orange blossom sponge.
Jaguar Land Rover, meanwhile, has launched the #FeelWimbledon campaign, giving those many visitors unable to score tickets a chance to feel connected to the action wherever they are. The British automaker is said to be “monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts”—something that will no doubt appeal to the young technophiles out there. Watch brand Rolex has also joined the Wimbledon initiative, albeit in a slightly more classic way. The Swiss watchmaker, which has acted as sponsor for the tournament since 1978, is posting the latest match updates directly to visitors via its website. It’s also giving users a chance to get a piece of the action by “sharing user-generated social media content on the site to give consumers an opportunity to participate themselves.”
Whichever way you’re celebrating Wimbledon this year, there’s definitely a chance to get involved on all levels—even if it’s not from the sidelines of centre court.