Dubai: Fashion Forward Returns for Season Five

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Fashion Forward (FFWD Season), Dubai’s leading bi-annual fashion event, has announced its fifth season. Set to commence on 10 April with an opening party and networking events, it will be followed by two full days of programming at the Madinat Jumeirah from the 11-12 April, comprising catwalk presentations, the retail space – The Garden –  and industry presentations and panel discussions – the ‘d3 Fashion Talks.’

Fashion Forward view

The season will include a by-invitation only event for industry professionals on 13 April entitled ‘FFWD at d3’ held on site at Dubai Design District (d3). The day will comprise of industry-focused events including a panel discussion, networking events and a showroom area for the designers to display their collections to a targeted audience of buyers, retailers and industry experts.

To further meet the needs of all designers showing at FFWD, this season The Garden will be extended to house apparel as well as accessories. For the first time, designers who are showing on the Season Five catwalks will also be able to sell on season pieces directly to consumers. “Extending The Garden to our catwalk designers is a big step in driving the commercial aspect of FFWD,” says Bong Guerrero, Founder and CEO of FFWD. “Guests will be able to watch next season’s trends live on the runway, then visit The Garden to buy this season’s looks from their favourite designers.”

Also new for Season Five, and in line with global trends and international fashion weeks, FFWD will showcase a selection of designers’ collections through a series of presentations, in addition to the schedule of catwalk shows at The Madinat Jumeirah. The presentations will see designers’ collections showcased statically on live models in a dedicated space for buyers, media and guests.

“The fashion industry here in the region, and globally, is seeing some interesting shifts and patterns,” added Guerrero. “FFWD exists for our designers and to offer the ready to wear and couture talent from the region the best platform to showcase their work to an increasingly international audience. We listened to the needs of the designers, and as a result we have added in the presentations to allow designers to show their work in an alternative way to the catwalk.”

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