Etro has opened its doors on Rodeo Drive.
The Italian luxury label has made its new Beverly Hills home in a 4,500 square foot space at 2 Rodeo, just mere blocks away from its former store.
The new boutique carries womenswear, menswear, fragrance and accessories.
Etro, a family-owned business created by Gimmo Etro in 1968, is best known for its cashmere shawls and paisley designs.
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