Esteemed swimwear designer Mara Hoffman who will be showing her new line at The Raleigh at this years Mercedes-Benz Fashion Week Swim has wrapped a 2014 Mercedes-Benz E-Class for the event. Known for her colorful prints, the designer has been named the “Mercedes Presents Designer” this year and given the honor of repeating her prints on the famous car. The Hoffman-wrapped Mercedes will be cruising South Beach, handing out invitations to Hoffman’s runway show to lucky individuals. The print that appears on the car will also appear on a unique item of clothing which will be sold exclusively Alchemist fashion boutique on Lincoln Road.
“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”