Luxury watchmaker Audemars Piguet has unveiled a unique new ad. For the third year in a row, the Swiss manufacture has taken over the East 34th Street Heliport in New York City with interior and exterior signage, as well as a state-of-the-art digital monitor.
Ask any New Yorker and they’ll tell you, traffic jams during the summer months can be wicked. In order to skip hours of gridlock, the city’s elite have taken to the quick 45-minute helicopter ride out to the Hamptons and beyond. With around 60,000 passengers expected to pass through during the summer travel season, the East 34th Street Heliport is a prime ad space for Audemars Piguet. The tarmac of the heliport’s bays boasts three white Audemars Piguet logos, an image of the brand new ceramic Royal Oak Offshore Diver and an image of the Royal Oak Offshore 44mm in stainless steel.
“We continue to target our marketing message to our very well traveled clientele,” says Xavier Nolot, CEO for Audemars Piguet (North America) Inc. “They are constantly on the move, whether for business or pleasure, so we believe strategically positioning the brand at distinct locations like private airport FBOs, the 34th Street heliport and luxury properties perfectly positions us front and center.”
Photo credit: © Alex Olivera/StarTraks.