Luxury watchmakers Jaeger-LeCoultre have unveiled a new collaboration with Diane Kruger, a modern-day muse for and ambassador of the brand. The manufacture tapped Kruger to star in Libre (French for free), a film directed by Fabienne Berthaud, who recently won the prestigious Prix Françoise Sagan. Libre captures the freedom women can find in reinventing themselves, a mantra which perfectly represents Jaeger-LeCoultre’s ever-evolving women’s creations.
The manufacture could not have made a more apt choice for their representation of women’s beauty; Kruger regularly tops international best dressed lists, and was cast alongside Brad Pitt in Troy as Helen of Troy, reputed to have been the most beautiful woman in the world. From her debut as a ballet dancer to her days in modeling and now as a leading lady in Hollywood, Kruger truly represents the theme of reinvention which runs through the lives of women everywhere.
Equally, Jaeger-LeCoultre is constantly reinventing its offerings for women, from the iconic Reverso to the 101 watch, and now the Rendez-Vous collection.
In the photo above actress Diane Kruger wears the Jaeger-LeCoultre Reverso Cordonnet Duetto. Photo courtesy Jaeger-LeCoultre.