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Adam Levine Launches First Fragrance with Arty Installation in LA

Chris Polk/Getty Images

Adam Levine‘s “voice” is getting much bigger thanks to his role as a mentor on “The Voice” — he’s even launched his very own fragrance.

The Maroon 5 frontman debuted his signature fragrances for men and women on Wednesday night at the Premiere Fragrance Installation.

In typical “artist” form, Levine has released his new line with a week-long exhibit that reflects his own personal tastes.

In addition to the scents, the installation showcases his love of music, motorcycles and luxury.

Though the public won’t be able to celebrate with Levine (or toast his success with glasses of Veuve Clicquot Rose as was done last night), the exhibit will be open to all from 11AM-5PM starting today through February 14 at 7210 Beverly Blvd.

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New York February / March 2014
New York February / March 2014