Exotic car brand Lamborghini is celebrating its 50th Anniversary today with a celebration that includes the unveiling of the new Aventador LP 700-4 Roadster, which has not yet been seen outside of a few private previews. The events kick off at noon with a 40-car parade of Lamborghini convertibles and include President and CEO of Lamborghini Stephan Winkelmann and Miami Beach Commissioner, Jerry Libbin. A press conference will ensue across from the Breakwater Hotel before the celebration moves to Miami International Airport for a dramatic runway drive.
At a stunning event that will surely be viewable from folks speeding down 836, 12 Aventador Roadsters will be racing down a closed runway to attempt to surpass the 180 mile-per-hour speed jumbo jets at Miami International Airport usually achieve.
It’s hard to believe the brand, which many people still think of as the upstart of the exotic car world, is already 50 years old. The brand was started in 1963 by Ferruccio Lamborghini who wanted to create a “refined grand touring car” to compete with Ferrari. The brand prospered until the mid 1970’s oil crisis. In the late 70’s Patrick and Jean Claude Mimran purchased the company, bringing it back from the brink before selling the company to Chrysler in 1987. Today, Audi AG owns the company and has led the company to new levels of global success since 1999.