SheKnows, a top women’s lifestyle website, is partnering up with Victory Public Relations to launch “SheKnows Where the Other Sock Went” campaign which will benefit Autism Speaks. The campaign will kick off in a star-studded celebration on the first Friday of Mercedes Benz Fashion Week in New York City
The centerpiece of the campaign is a couture gown constructed from single socks donated by six-time Grammy Award winner Toni Braxton and designed by Michael Costello, Project Runway star. This print campaign will be photographed the famed Nigel Barker. The gown and print ad will be unveiled on the Feb. 10 2012 celebration and will be put to acution in the spring. All proceeds will benefit Autism Speaks.
SheKnows is dedicated to providing women with daily advice and information and attracts more than 55 million visitory according to Google Analystics 2011. It was recently ranked by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for women.