In New York, we demand that every aspect of our lives be trés chic. The city’s sports teams are no longer exempt from this rule; designer DKNY recently joined forces with the New York Rangers to design new practice jerseys for this season.
The upcoming “24/7 Flyers/Rangers: Road to the Winter Classic” series by HBO will likely spotlight the full story and production process involved with these brilliantly tailored jerseys. DKNY is a seasoned veteran when it comes to business dealings with New York’s athletic teams– having signed a sponsorship deal with the New York Yankees in April 2010.
We anticipate the first peak at these high fashion jerseys. Perhaps hockey pinnies will be all the rage on the Spring runway…
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December 22, 2011TREND REPORT :: WOMEN’S SHOES featuring Alexandre Birman, Reed
