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THE SCENE :: LOS ANGELES

“We seek to unite the community in a common principle of sharing.”

Luxury Swiss watch manufacturer Hublot partnered with a new ambassador and living legend Usain Bolt to celebrate the opening of their Beverly Hills Boutique with a rather unique event.

The luxury timepiece atelier and the fastest man in the world came together for the Hublot Race Challenge. Taking place at the Greystone Mansion and hosted by sports personality Neil Everett, the race raised $10,000 for every child that finished the race before the Jamaican sprint star.

Not only the reigning running of the 200-meter dash, Bolt is also widely involved in philanthropy, namely STAR Education, a non profit that focuses on educational after school programs. The event was not only to raise money for these cultural projects and after school programs, but also to raise awareness about the importance of a healthy lifestyle, eating and physical activity.

A new program, the Hublot and STAR “Games,” was also announced at the race, another collaboration between the Swiss timepiece maker and Bolt.

“For Hublot, it is hugely symbolic for  watchmaker to see his watch worn by the fastest man in the world,” said Hublot Managing Director Ricardo Guadalupe. “Like Hublot, Usain has set himself apart from the rest of the world through his unique abilities. But on this day, we seek to unite the community in a common principle of sharing.”

After the event, a special evening took place at the recently opened Mr. C’s, where watch aficionados were able to view the latest collection of Hublot timepieces. Bolt even put on a surprise DJ performance. Now that’s what we call a Renaissance man.

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New York February / March 2014
New York February / March 2014